A little glimpse at one of the larger branding projects I've working on this year for a Michigan based brand called Merit. I was responsible for for all branding, standards, and a majority of graphic development for their apparel.
Merit is an awesome cause based lifestyle brand that helps get underprivileged youth into college and achieve success through education.
Right now they currently have a campaign up on Indiegogo that could use some help.
6 months ago
Great work David. Strong, iconic marks. And a great cause.
Wonderful work, David.
The primary mark for this is amazing.
Kind of dig the M on it's own. Almost doesn't need the crest. But I guess it depends on the creative brief.
Love it @David M. Smith
mighty fine work.
Thank you everyone!
Had a feeling this was you. Nice work.
Nice work, i like the third concept!
Very nice. I really like the m with the crest, but it stands out on its own just as well. Very nice work.
I dig it! The M is strong, and the M in the crest is a beauty.
That badge is so dope.
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