On the bottom, the bottom example from the previous shot. On top, revised proportions of "Neue" with the circle and "FILM" staying the same.
It's already much better, though I might give a little more space between "Neue" and the circle...
(Antialiasing looks a bit off because this is a screenshot from Illustrator)
about 3 years ago
I actually prefer the balance of the bottom one. The weights feel much more even.
I think I prefer the bottom one as well. Also, how does that "N" look at small sizes? I feel like it might get lost.
I'm definitely feeling the bottom one a whole lot more. The balance seems a little off in the top one, but I would like to see it with the space between Neue and the circle increased.
I'd vote bottom... this stuff looks great
My first reaction was one that favored the bottom version as well. It really seems to emphasis "Neue." Maybe it's the slightly larger scale than the top, but the script typeface seems to have a lot more personality. Either way, it's looking good!
Side note: Are you getting into film or is this a client project?
Thanks everyone! My gut always said the original version of this iteration (bottom) was the best balanced, but most comments on that shot were leaning toward the "Neue" being too large. Figured it was worth exploring, as Ryan and I haven't settled on a final direction just yet :)
@Micah: The "N" starts to close up a bit when set smaller, though that may not be an issue in actual use. I'm experimenting with a manually-thinned version of the type just in case, which may get used only for smaller sizes.
@Nick: Not getting into motion pictures just yet (motion graphics in the near future though ;) — this is for a little side project related to still photography.
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