…trying to find a nice way to expand this ambitious iPad app's logo, which is now branching out and becoming a video series too (about where food comes from.) Kinda/sorta going for --> the look of a wine bottle label. Either stand out?
12 months ago
Both are nice, but i do prefer the gray banner version
The darker "origins" gives it a really solid foundation, which I like. I dig the flourishes, but they don't feel quite as strong. Both are beautiful though!
I'm with @Taylor Goad on this one. Fancy!
I think the fancy one integrates better with the logo.
The logo with flourishes has more personality and would allow more playful exploration (if you are designing the site and brand) The grey banner is more professional and quieter. I think it comes down to what the brand's voice is.
I'm feelin fancy...but darker text maybe
Muy Bueno! Is that Cubano I see in there? I don't know, could be wrong.
Fancy makes the logo look more unified. :)
Both are lovely! If there's ever a chance for the logo to be placed over video for the series, then the version with "Origins" in the gray box might give it more flexibility. Tough choice!
Both designs work well, I think this is more of a question of audience and client preference... The grey is stoic, heavy and bold, while the orange flourish is light and airy. I would go with the flourish as it blends better with the entire concept of the wine label, and could be easily adapted as a repeating element in any future work.
I really like the one with the orange flourishes. It's a lot more fun and inviting.
fancy! looks great!
I'm in agreement with comments so far. The flourishes look really nice, but I think the banner is stronger.
The orange ORIGIN bottom version works much better. It gives it a nice contrast from the PANNA part. The other is too similar in style and, although it's nice, it's missing some dynamic. Great work.
so much visual goodness here. I say flourish.
Whoa! Thanks for the near-immediate feedback, all! @Sarah Ferone - I'm pestering the client for some screengrabs showing me how they will appear on screen. If I can test both of em out in context, it will probably be obvious which works better.
Fancy complements the mark. The grey version is cool, but it's a bit of an anchor to the light/airy feel of the overall composition.
I think the simple version suits the overall piece better.
Agree with @Chris Rushing. Really nice execution.
I like the fancy version with exceptions. I'm not particularly fond of the border above and below the text or the flourish below it. I think the only two that work well are the left and right flourishes. I would play around a little more to see what fits more naturally.
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