AC Photography | Brand Design

New logo project for a friend's photography company. Very happy we could work together to make something he can be proud to use on his photos and website. This logo will work perfectly in black and white and we still have the option to add an accent colour in future depending on the need for it.

The logo is comprised of custom made lettering spelling out A and C to represent the initials. The serif type is given a modern touch here with the use of negative space and omission of serif marks on the "C" add to that. Giving the design an established and formal style while maintaining the contemporary nature of the brand.

Press "L" to appreciate!!!