Custom type sketch for an investment client.
Created by the Helvetic Brands team.
12 months ago
Beautiful. I love the A and the c the most.
Interesting. Couple of thoughts:
- The A seems to be unbalanced and leaning to right too much.
- The r creates a lot of white space so the r might be shortened on the right side a bit.
- The thick strokes of the c & o seem lighter than the straight thick strokes of the r and might be optically corrected.
- The s is interesting due to the unconventional distribution of the weight.
I love this embed effect.
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