Strongspace Shield
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Show and tell for designers.
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Handcrafted in Salem, Massachusetts. Hosted by (mt) Media Temple.
12 Responses
Pro
Phil Coffman
The castle concept was the favorite and the most popular piece of feedback was that it needed to look beefier/stronger. So I beefed up the shape, gave it a slight perspective angle, and reduced the battlements at the top so they're more stubby. I also ended up making it look like each piece is interlocked with the other. This came about after first reversing the mark so it was solid with white cutouts. Lastly I added a border around it to make it also look like a "shield". Again, colors are simply placeholder for now.
over 1 year ago
Pro
Aurélien Foutoyet
I really like the perspective view + bold shapes. I think it perfectly matches the "strong" and "powerful" look'n feel. That's a great work.
over 1 year ago
Pro
Michael Spitz
Looks great Phil! Dig the interlocking bits a lot, and the shield form is just a bonus :)
over 1 year ago
this is bad ass and want soccer jerseys made with it.
over 1 year ago
Lovely idea, nice strong perspective. Just one thing I would look at and that's the size of the turrets/battlements. I know you have altered them, but I had not seen the earlier design and they look too filled in to me?
Maybe it's the white keyline that could be thinned a little, this would open them up and be a nice contrast against the black line?
over 1 year ago
Pro
Bobby McKenna
You could totally get away with two colors here.
over 1 year ago
Pro
Oliver Barrett
^ agreed. I don't think the strokes are necessary. I think it's just as effective without them.If you are set on using them though, I would make one weighted differently from the other.
over 1 year ago
Pro
Paul Armstrong
Great improvements. Not sure I'd inverse the colors from side to side (could just go darker/lighter percentages). The angle helps tremendously; more menacing and bold. Good job!
over 1 year ago
Really love the idea of this, not that I have any right to critique, but I think the outer most stroke/border makes it look more shield like and actually detracts from the castle/turrets. Love the original and envy your work!!
over 1 year ago
Pro
Michael Spitz
Think I tend to agree with everyone on not needing the outline... Tried it out and it seems to stand rather well on its own. Also wanted to see how it played in 2 colors per Bobby's thought, and kind of liked that as well.
LINK
In any case, still digging it :)
over 1 year ago
Pro
Phil Coffman
Great suggestions guys, thanks! I have a couple ideas swirling in my head now. I'll post a rebound by tomorrow. Please keep them coming though! :)
over 1 year ago
Rebound
Strongspace Shield R2
by Phil Coffman
Iterated this mark further after hearing everyone's comments and having a couple side chats with Aaron Martin and Gerren Lamson. I removed the outer stripe, thus simplifying the visual complexity of the whole thing. I also brought it down to 2 colors and changed up how the shapes interlocked, as well as having the outer "shield" lock into the two "S"s.
I'm really digging where this has ended up. Thanks again everyone for your feedback!
over 1 year ago