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32 Responses (page 1 of 2)
Pro
Jord Riekwel
Working on a logo concept for Mochila Mail.
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Mochila Mail is a lightweight email client that focuses on interaction and simplicity. Emails should be fun and easy to send, and not timeconsuming.
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They gave me the following brief:
Mochila Mail has its inspiration from the Pony Express era in the nineteenth century. The Pony Express era involved riders making quick exchanges to new fresh horses in order to deliver mail as quickly as possible. They removed the Mochila bag filled with mails to a new horse and rode to their goal. We wanted a logo that illustrated a logo that is minimalistic and incorporates the pony express era mixed with present age.
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This proposal is a fun wink to the Pony Express by making it the modern Pony Express on steroids. How cool would it be to strap a horse to a jetpack? :D
But it is also much more. The horse and the jetpack are an unlikely combination, just as 'fun' and 'reading email' are an unlikely combination. In order to compete with the big boys, Mochila should 'never stop moving', a seemingly 'impossible task'. It is also 'beautiful' and mysterious'.
This awesome horse will make the mundane task of email so much more fun.
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What is your impression? Could it work? Or is it unsuitable? I would love to hear your thoughts.
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I am not sure if this horse will make it, but I obviously had a TON of fun making it. I will seriously turn this in to a t-shirt if it goes unused.
Ps. You probably didn't notice the lack of a tail until I mentioned it? Trust me, it looks messy and weird when he has one. :)
5 months ago
Pro
Sean Farrell
Yes. Tails and Jetpacks don't mix.
5 months ago
Pro
Adam Rossi
Very yes!
5 months ago
Pro
Luboš Volkov
This is how i feel after one redbull! :D well done :)
5 months ago
I like it, a lot. It's very strong and creates some pleasing, definite shapes. I imagine you are right about the tail, as the flame kind of does the job. Thumbs up from me!
I'm intrigued to know the company name and see if there is any link with the symbol?
5 months ago
Pro
Rok Benedik
Haha, I wan't that horse! :)
5 months ago
Pro
Dennis Andersson
So cute! I'd like to see how it would look if the circle had a stroke the same width as the legs instead of the solid background. But thats just me!
For some reason it reminds me of the Geogrotesque typeface which is also only a good thing in my world.
5 months ago
Pro
Ivo Ruijters
you did it again. It looks like a lot of horsepower ;-)
5 months ago
Pro
Jure Tovrljan
Impressive, Jord. Nyan cat's got company! Cyan horse!
5 months ago
Pro
Luke van Doorn
Man o man, this is awesome. I agree with @Martin Taylor about the tail, the flame looks like a tail to me.
Maybe you can add some mane in the same color of the flame, to emphasize the tail a bit more?
5 months ago
Pro
Isaac Grant™
Sexy
5 months ago
I think you did a great job to place the flame in the area of the tail. It subtly takes the place of it and "tricks" my mind to think that the shape is a tail, while still reading it as the jet pack and getting the whole concept.
I think the shape of the head and the curves on the whole thing are absolutely killer! Great work.
5 months ago
Pro
Haziq Mir
10/10.
5 months ago
Pro
Kevin Burr
Nice mash-up. Don't even think you need the circle.
5 months ago
Pro
Richard de Ruijter
This is my favourite logo in a long time! COOOOL!
5 months ago
Pro
Sean Heisler
Very cool, Jord!
5 months ago
Pro
Dutch Icon
Funny as hell! :)
5 months ago
Pro
Fabio Basile
Did is genius!! Ahah
5 months ago
Pro
Sam Asante
So good!
5 months ago
Pro
Brandon Moore
im fine with the lack of tail, but i would drop the circle. this is a great mark. the circle just takes away from it a bit
5 months ago
Pro
Victor Erixon
@Brandon Moore For me it feels like the horse is shooting for the stars as the circle looks like a moon. Think it's a nice touch and gives if balance :) but hey I'm no illustrator/logo artist!
5 months ago
Pro
Brandon Moore
@Victor Erixon yea i can see that too. keeping that in mind, @Jord Riekwel you may be able to better get away with the no tail thing if you did it like this: http://img202.imageshack.us/img202/9951/jetpackhorse1x.jpg
5 months ago
Pro
phenomenia
@Jord Riekwel I like it very much! The idea behind it is great. Maybe there's a chance to link the whole of it to "mail". So that one's seeing it and knows that's a horse delivering mail with the speed of light. :)
5 months ago
Pro
Gert Jan Lodder / Pixellod
Absolutely YES! Looks awesome buddy!
5 months ago
Pro
Robyn Britt
I love it. Clever. Agreeing with Brandon, I think you can lose that circle.
5 months ago