Working on a logo concept for Mochila Mail.
Mochila Mail is a lightweight email client that focuses on interaction and simplicity. Emails should be fun and easy to send, and not timeconsuming.
They gave me the following brief:
Mochila Mail has its inspiration from the Pony Express era in the nineteenth century. The Pony Express era involved riders making quick exchanges to new fresh horses in order to deliver mail as quickly as possible. They removed the Mochila bag filled with mails to a new horse and rode to their goal. We wanted a logo that illustrated a logo that is minimalistic and incorporates the pony express era mixed with present age.
This proposal is a fun wink to the Pony Express by making it the modern Pony Express on steroids. How cool would it be to strap a horse to a jetpack? :D
But it is also much more. The horse and the jetpack are an unlikely combination, just as 'fun' and 'reading email' are an unlikely combination. In order to compete with the big boys, Mochila should 'never stop moving', a seemingly 'impossible task'. It is also 'beautiful' and mysterious'.
This awesome horse will make the mundane task of email so much more fun.
What is your impression? Could it work? Or is it unsuitable? I would love to hear your thoughts.
I am not sure if this horse will make it, but I obviously had a TON of fun making it. I will seriously turn this in to a t-shirt if it goes unused.
Ps. You probably didn't notice the lack of a tail until I mentioned it? Trust me, it looks messy and weird when he has one. :)
over 1 year ago
Yes. Tails and Jetpacks don't mix.
This is how i feel after one redbull! :D well done :)
I like it, a lot. It's very strong and creates some pleasing, definite shapes. I imagine you are right about the tail, as the flame kind of does the job. Thumbs up from me!
I'm intrigued to know the company name and see if there is any link with the symbol?
Haha, I wan't that horse! :)
So cute! I'd like to see how it would look if the circle had a stroke the same width as the legs instead of the solid background. But thats just me!
For some reason it reminds me of the Geogrotesque typeface which is also only a good thing in my world.
you did it again. It looks like a lot of horsepower ;-)
Impressive, Jord. Nyan cat's got company! Cyan horse!
Man o man, this is awesome. I agree with @Martin Taylor about the tail, the flame looks like a tail to me.
Maybe you can add some mane in the same color of the flame, to emphasize the tail a bit more?
I think you did a great job to place the flame in the area of the tail. It subtly takes the place of it and "tricks" my mind to think that the shape is a tail, while still reading it as the jet pack and getting the whole concept.
I think the shape of the head and the curves on the whole thing are absolutely killer! Great work.
Nice mash-up. Don't even think you need the circle.
This is my favourite logo in a long time! COOOOL!
Very cool, Jord!
Funny as hell! :)
Did is genius!! Ahah
im fine with the lack of tail, but i would drop the circle. this is a great mark. the circle just takes away from it a bit
@Brandon Moore For me it feels like the horse is shooting for the stars as the circle looks like a moon. Think it's a nice touch and gives if balance :) but hey I'm no illustrator/logo artist!
@Victor Erixon yea i can see that too. keeping that in mind, @Jord Riekwel you may be able to better get away with the no tail thing if you did it like this: http://img202.imageshack.us/img202/9951/jetpackhorse1x.jpg
@Jord Riekwel I like it very much! The idea behind it is great. Maybe there's a chance to link the whole of it to "mail". So that one's seeing it and knows that's a horse delivering mail with the speed of light. :)
Absolutely YES! Looks awesome buddy!
I love it. Clever. Agreeing with Brandon, I think you can lose that circle.
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