Jetpack Horse

33 Responses (page 1 of 2)

  1. Jord Riekwel Jord Riekwel

    Working on a logo concept for Mochila Mail.

    --

    Mochila Mail is a lightweight email client that focuses on interaction and simplicity. Emails should be fun and easy to send, and not timeconsuming.

    --

    They gave me the following brief:

    Mochila Mail has its inspiration from the Pony Express era in the nineteenth century. The Pony Express era involved riders making quick exchanges to new fresh horses in order to deliver mail as quickly as possible. They removed the Mochila bag filled with mails to a new horse and rode to their goal. We wanted a logo that illustrated a logo that is minimalistic and incorporates the pony express era mixed with present age.

    --

    This proposal is a fun wink to the Pony Express by making it the modern Pony Express on steroids. How cool would it be to strap a horse to a jetpack? :D

    But it is also much more. The horse and the jetpack are an unlikely combination, just as 'fun' and 'reading email' are an unlikely combination. In order to compete with the big boys, Mochila should 'never stop moving', a seemingly 'impossible task'. It is also 'beautiful' and mysterious'.

    This awesome horse will make the mundane task of email so much more fun.

    --

    What is your impression? Could it work? Or is it unsuitable? I would love to hear your thoughts.

    --

    I am not sure if this horse will make it, but I obviously had a TON of fun making it. I will seriously turn this in to a t-shirt if it goes unused.

    Ps. You probably didn't notice the lack of a tail until I mentioned it? Trust me, it looks messy and weird when he has one. :)

    likes

    over 1 year ago

  2. Sean Farrell Sean Farrell

    Yes. Tails and Jetpacks don't mix.

    likes

    over 1 year ago

  3. Adam Rossi Adam Rossi

    Very yes!

    over 1 year ago

  4. Luboš Volkov Luboš Volkov

    This is how i feel after one redbull! :D well done :)

    over 1 year ago

  5. Martin Taylor Martin Taylor

    I like it, a lot. It's very strong and creates some pleasing, definite shapes. I imagine you are right about the tail, as the flame kind of does the job. Thumbs up from me!

    I'm intrigued to know the company name and see if there is any link with the symbol?

    over 1 year ago

  6. Rok Benedik Rok Benedik

    Haha, I wan't that horse! :)

    over 1 year ago

  7. Dennis Andersson Dennis Andersson

    So cute! I'd like to see how it would look if the circle had a stroke the same width as the legs instead of the solid background. But thats just me!

    For some reason it reminds me of the Geogrotesque typeface which is also only a good thing in my world.

    over 1 year ago

  8. Ivo Ruijters | Around Seven Ivo Ruijters | Around Seven

    you did it again. It looks like a lot of horsepower ;-)

    over 1 year ago

  9. Jure Tovrljan Jure Tovrljan

    Impressive, Jord. Nyan cat's got company! Cyan horse!

    over 1 year ago

  10. Luke van Doorn Luke van Doorn

    Man o man, this is awesome. I agree with @Martin Taylor about the tail, the flame looks like a tail to me.

    Maybe you can add some mane in the same color of the flame, to emphasize the tail a bit more?

    over 1 year ago

  11. Isaac Grant Isaac Grant

    Sexy

    over 1 year ago

  12. Derrick Kempf Derrick Kempf

    I think you did a great job to place the flame in the area of the tail. It subtly takes the place of it and "tricks" my mind to think that the shape is a tail, while still reading it as the jet pack and getting the whole concept.

    I think the shape of the head and the curves on the whole thing are absolutely killer! Great work.

    over 1 year ago

  13. Haziq Mir Haziq Mir

    10/10.

    likes

    over 1 year ago

  14. Kevin Burr Kevin Burr

    Nice mash-up. Don't even think you need the circle.

    over 1 year ago

  15. Richard de Ruijter Richard de Ruijter

    This is my favourite logo in a long time! COOOOL!

    over 1 year ago

  16. Sean Heisler Sean Heisler

    Very cool, Jord!

    over 1 year ago

  17. Dutch Icon Dutch Icon

    Funny as hell! :)

    likes

    over 1 year ago

  18. Fabio Basile Fabio Basile

    Did is genius!! Ahah

    over 1 year ago

  19. Sam Asante Sam Asante

    So good!

    over 1 year ago

  20. Brandon Moore Brandon Moore

    im fine with the lack of tail, but i would drop the circle. this is a great mark. the circle just takes away from it a bit

    likes

    over 1 year ago

  21. Victor Erixon Victor Erixon

    @Brandon Moore For me it feels like the horse is shooting for the stars as the circle looks like a moon. Think it's a nice touch and gives if balance :) but hey I'm no illustrator/logo artist!

    over 1 year ago

  22. Brandon Moore Brandon Moore

    @Victor Erixon yea i can see that too. keeping that in mind, @Jord Riekwel you may be able to better get away with the no tail thing if you did it like this: http://img202.imageshack.us/img202/9951/jetpackhorse1x.jpg

    over 1 year ago

  23. phenomenia phenomenia

    @Jord Riekwel I like it very much! The idea behind it is great. Maybe there's a chance to link the whole of it to "mail". So that one's seeing it and knows that's a horse delivering mail with the speed of light. :)

    over 1 year ago

  24. Gert Jan Lodder / pixellod Gert Jan Lodder / pixellod

    Absolutely YES! Looks awesome buddy!

    over 1 year ago

  25. Robyn Britt Robyn Britt

    I love it. Clever. Agreeing with Brandon, I think you can lose that circle.

    over 1 year ago

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