Hey guys, is this looking better? Also added an option with a curve.
6 months ago
@Adam You don't even count, you liked it the way it was!
Much more cohesive. Looking solid. Liking the straight version better.
Also thanks to Justin Burns, I based this revision off his sketch!
Yes, now that is much better and cohesive
Liking the straight version more. Would like to see more depth on the word RING too, maybe match the depth of the 3.
I like the straight one more too!
Also... I tried to find a better word than cohesive... but I couldn't... it's more cohesive.
@Andrew Power I guess your right haha.
@Andrew Power yess! This looks a lot better. The straight version is great, and I actually think the curve is interesting. I think because of the name, you can get by with it curving it (in some way). It does makes it more playful, just depends on what you're going for. But much better, definitely.
It's going to be on the front of a chocolate bar, and I feel with such a small rectangular format the curve really adds some interest. I don't know, we'll see!
It's looking good so far. I like the palette.
However, the word RING is difficult to read because of the contrast between the blue and red parts of the letters, especially since it sits against a red background. The color value between the blue and red is so stark, the eye separates each letter into a top and bottom putting emphasis on the bottom. People don't read letters that way so the word gets lost.
One thing you might do to tie it more together is to make the red parts of the letters yellow. It would bring the contrast with the blue closer together, thus making the word easier to read. Or perhaps making the red parts a different shade of blue as well. But I think the yellow would also compliment the 3 making the whole thing read smoothly.
I like the straight version over the curved option and the blue is nicely resolved. However, I am bummed you toned down the yellow on this new version; it takes away some energy.
I like the revisions made to this and I saw in the earlier post your teacher had mentioned something about the lines in the center of your letterforms. I think they need to be bumped up in width a bit. They are getting lost. Either that or you need some better contrast with the colors... but I think it's the width of the strokes that's causing them to be lost. Red is such a powerful color that when there is so much of it around something it can overpower more delicate details.
Can't wait to see it on the packaging!
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