@Andrew Power yess! This looks a lot better. The straight version is great, and I actually think the curve is interesting. I think because of the name, you can get by with it curving it (in some way). It does makes it more playful, just depends on what you're going for. But much better, definitely.
It's going to be on the front of a chocolate bar, and I feel with such a small rectangular format the curve really adds some interest. I don't know, we'll see!
However, the word RING is difficult to read because of the contrast between the blue and red parts of the letters, especially since it sits against a red background. The color value between the blue and red is so stark, the eye separates each letter into a top and bottom putting emphasis on the bottom. People don't read letters that way so the word gets lost.
One thing you might do to tie it more together is to make the red parts of the letters yellow. It would bring the contrast with the blue closer together, thus making the word easier to read. Or perhaps making the red parts a different shade of blue as well. But I think the yellow would also compliment the 3 making the whole thing read smoothly.
I like the straight version over the curved option and the blue is nicely resolved. However, I am bummed you toned down the yellow on this new version; it takes away some energy.
I like the revisions made to this and I saw in the earlier post your teacher had mentioned something about the lines in the center of your letterforms. I think they need to be bumped up in width a bit. They are getting lost. Either that or you need some better contrast with the colors... but I think it's the width of the strokes that's causing them to be lost. Red is such a powerful color that when there is so much of it around something it can overpower more delicate details.
15 Responses
Pro
Andrew Power
Hey guys, is this looking better? Also added an option with a curve.
6 months ago
Winner!
6 months ago
Pro
Andrew Power
@Adam You don't even count, you liked it the way it was!
6 months ago
Pro
Evan Huwa
Much more cohesive. Looking solid. Liking the straight version better.
6 months ago
Pro
Andrew Power
Also thanks to Justin Burns, I based this revision off his sketch!
6 months ago
Pro
Neil Tasker
Yes, now that is much better and cohesive
6 months ago
Pro
David Lopez
Liking the straight version more. Would like to see more depth on the word RING too, maybe match the depth of the 3.
6 months ago
Pro
Matt Scribner
I like the straight one more too!
Also... I tried to find a better word than cohesive... but I couldn't... it's more cohesive.
6 months ago
@Andrew Power I guess your right haha.
6 months ago
Pro
Justin Burns
@Andrew Power yess! This looks a lot better. The straight version is great, and I actually think the curve is interesting. I think because of the name, you can get by with it curving it (in some way). It does makes it more playful, just depends on what you're going for. But much better, definitely.
6 months ago
Pro
Andrew Power
It's going to be on the front of a chocolate bar, and I feel with such a small rectangular format the curve really adds some interest. I don't know, we'll see!
6 months ago
Pro
Steve Lowtwait
It's looking good so far. I like the palette.
However, the word RING is difficult to read because of the contrast between the blue and red parts of the letters, especially since it sits against a red background. The color value between the blue and red is so stark, the eye separates each letter into a top and bottom putting emphasis on the bottom. People don't read letters that way so the word gets lost.
One thing you might do to tie it more together is to make the red parts of the letters yellow. It would bring the contrast with the blue closer together, thus making the word easier to read. Or perhaps making the red parts a different shade of blue as well. But I think the yellow would also compliment the 3 making the whole thing read smoothly.
6 months ago
Pro
Ryan Selvy
I like the straight version over the curved option and the blue is nicely resolved. However, I am bummed you toned down the yellow on this new version; it takes away some energy.
6 months ago
Pro
Tess Perez
I like the revisions made to this and I saw in the earlier post your teacher had mentioned something about the lines in the center of your letterforms. I think they need to be bumped up in width a bit. They are getting lost. Either that or you need some better contrast with the colors... but I think it's the width of the strokes that's causing them to be lost. Red is such a powerful color that when there is so much of it around something it can overpower more delicate details.
6 months ago
Pro
Tess Perez
Can't wait to see it on the packaging!
6 months ago