A work in progress part of a larger branding presentation.
For some background on the project, this was made for a NYC firm dealing with concerts and shows. The concept was to create an energetic letter "R", inspired by multiple "concert lights" displaying their focus on different genres.
Created by the Helvetic Brands team.
6 months ago
You nailed it. I could tell it was an 'R' from a mile away. And those colors...
Can't help it but it somehow reminds me a lot of the MIT media lab rebrand: http://www.underconsideration.com/brandnew/archives/mit_media_lab_full_of_squares.php
Thanks @Burnt Toast !
@Richard de Ruijter thank you for the input although that is a different approach here.
You're welcome, just wanted to point it out before a client does it. :)
Very nice use of subtle color in the blurred background it really adds to colorfulness of the logo without taking away too much. Without that touch the logo would look too stark on grey background.
Awesome job with the colors!
by Helvetic Brands
As they are disruptive in their market, this music events company wanted to have an edgy, even chaotic approach.
6 months ago
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