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8 Responses

1. Pro Helvetic Brands

   A work in progress part of a larger branding presentation.

   For some background on the project, this was made for a NYC firm dealing with concerts and shows. The concept was to create an energetic letter "R", inspired by multiple "concert lights" displaying their focus on different genres.

   Created by the Helvetic Brands team.

   6 months ago

2. Burnt Toast Creative

   You nailed it. I could tell it was an 'R' from a mile away. And those colors...

   1likes

   6 months ago

3. Pro Richard de Ruijter

   Can't help it but it somehow reminds me a lot of the MIT media lab rebrand: http://www.underconsideration.com/brandnew/archives/mit_media_lab_full_of_squares.php

   6 months ago

4. Pro Helvetic Brands

   Thanks @Burnt Toast !

   @Richard de Ruijter thank you for the input although that is a different approach here.

   6 months ago

5. Pro Richard de Ruijter

   You're welcome, just wanted to point it out before a client does it. :)

   6 months ago

6. Pro Vilen

   Very nice use of subtle color in the blurred background it really adds to colorfulness of the logo without taking away too much. Without that touch the logo would look too stark on grey background.

   6 months ago

7. Pro Flavio Montiel

   Awesome job with the colors!

   6 months ago

8. Chaotic A work in progress part of a larger branding presentation. As they are disruptive in their market, this music events company wanted to have an edgy, even ch...

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   Chaotic

   by Helvetic Brands

   A work in progress part of a larger branding presentation.

   As they are disruptive in their market, this music events company wanted to have an edgy, even chaotic approach.

   Created by the Helvetic Brands team.

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   5 months ago