An early view of a custom logotype's construction grid we have been working on.
Created by the Helvetic Brands team.
6 months ago
A for A
The 'S' feels a little out of place. All the other letters have very nice, geometric proportions, but the the top bowl of the 'S' is much too small compared to the bottom bowl. It also feels like it's leaning towards the left. The 'K' seems a little narrow when compared to the rest of the letters. Just my two cents :)
Not sure if kerning letters using the grid works well here. For example A stands to close to T, same as O can be moved a bit to the right. Generaly I think kerning should be made opticaly not mathimaticaly. Nevertheless big fan of your works, always inspires me!
Appreciate it @Nikita Lebedev !
@Joe Prince spot on comments and we feel very similar on a lot of points, thank you for your input. The "s" is very much a placeholder and was free drawn in comparison to the other more mathematically considered letters.
@Tim Totally agree with that point however as mentioned this is only done for the construction and kerning is a very different, optical, approach. A start of this can be seen in small at the very bottom which breaks the grid to test it out.
Thanks again everyone for taking the time share on this early posting.
by Helvetic Brands
Revision of the previous shot.
6 months ago
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