Faruk-100x100

Modernizr Logo Treatments

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12 Responses

  1. Faruk-100x100 Faruk Ateş

    Considering dropping Engebrechtre (current) as the logo typeface, but there are a couple of complications:

    1: The subtitle for the header works best in Helvetica Neue Condensed Bold.
    2: The logo does _not_ work in regular Helvetica.
    3: The combination of logo in Engebrechtre and subtitle in HNCB is really, really nice (IMO).

    So, hereby this dribbble: what are your thoughts on Engebrechtre for the font?

    over 1 year ago

  2. Me_no_beard Conor MacNeill

    For some reason, those Engebrechtre samples remind me of Poirot.

    over 1 year ago

  3. Pro Portrait Jason Reed

    Engebrechtre doesn't feel like the right fit to me- it feels somewhat dated. Not that I'm suggesting it needs to be "futuristic" or anything like that, but Engebrechtre has an almost art deco feel to it.

    I'm always a sucker for Helvetica Neue, but perhaps there's a suitable alternative... something like Tee Franklin, maybe?

    http://www.fontspring.com/fonts/suomi-type/teefranklin

    over 1 year ago

  4. Faruk-100x100 Faruk Ateş

    So, another issue that I forgot to mention: Helvetica Neue Condensed Bold does not exist on Windows, and I'm not using a web font to include it—I'm already including an extended other font, need to keep download sizes small. So on Windows, I have to resort to either Impact or, shudder, Arial Narrow. Not sure how great H.Neue goes with _that_…

    over 1 year ago

  5. Apple-touch-icon Luke Dorny

    Engebrechtre didn't rub me the right way. RIGHT?
    Actually, probably because it felt too OS 9 Chicago or Charcoal to feel contemporary. ;) I mean, it *is* a "modern" product/service, right?

    At some point, the typeface shouldn't matter, though. Whichever face is displayed as the default sans-serif in bold will work fine. If it's to be a logotype or wordmark proper, then make it an image.

    I'm not privy to all of the considerations involved, but perhaps one of those attack angles will work for you.

    likes

    over 1 year ago

  6. Pro Me-200x200 Grant Hutchinson

    If you’re using Engebrechtre and HNCB now and they’re not embeddable, then why does it matter if a replacement is embeddable?

    I agree with Jason and Luke that Engebrechtre is severely dated looking. If I didn’t know anything about Modernizr, I would probably consider another solution because of how unmodern the logotype is portrayed. (Frankly, Engebrechtre is a poorly executed excuse for a Deco-esque display face anyway … but that’s just my opinion.)

    Sticking with a single, clean sans family is the way to go. If you’re looking at something that’s embeddable, I suggest either Proxima Nova or Museo Sans. Both have lots of range in terms of colour and density, plus true italics.

    likes

    over 1 year ago

  7. Faruk-100x100 Faruk Ateş

    @Grant: what about Proxima Nova in combination with Skolar for headings on the page? (and also using PN for the body type, since it’s too similar to HNeue to use both comfortably)

    over 1 year ago

  8. Pro Me-200x200 Grant Hutchinson

    Absolutely. Skolar would work well with Proxima Nova, as it has a very even colour to it. It’ll match nicely with the uniform stroke of Proxima. Both families are nicely tuned specifically for the web and are very legible even at the smaller sizes.

    likes

    over 1 year ago

  9. Picture_6 Rob Mientjes

    I'm going to back Grant here, for what it's worth: Proxima Nova and Skolar share a roughly identical heritage in terms of glyph skeleton, and so go well together very nicely. I think it'll be a beauty of a combination. And the low-res optimisation for both is a requirement, I would say.

    likes

    over 1 year ago

  10. Faruk-100x100 Faruk Ateş

    Thanks Grant & Rob! I'm going with Proxima Nova + Skolar, they seem a perfect fit & combination for Modernizr.

    likes

    over 1 year ago

  11. Pro Me-200x200 Grant Hutchinson

    Rawk.

    over 1 year ago

  12. Apple-touch-icon Luke Dorny

    This is excellent news, Faruk. Great choices, all.

    over 1 year ago

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