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Show and tell for designers.
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22 Responses
Pro
Phil Coffman
This is the first logo concept for a product called Strongspace, a safe & secure "Defcon 5 level" storage service for your data.
The inspiration for this logo references a "rook" or "castle tower" to symbolize strength and security.
This is in the early stages, so I'd love your feedback. Colors are purely placeholder for now.
over 1 year ago
I want to see thicker lines.
And, I want to be as talented as you.
over 1 year ago
Pro
Rogie
Definitely drawn toward this one more. The castle metaphor really ties in the "strong" feeling.
over 1 year ago
Pro
Seth Nickerson
I prefer this one to the second concept. I like the castle idea, and I think you could take in a a few different directions.
over 1 year ago
Agreed with Aaron—I want this thing to feel DENSE.
over 1 year ago
Pro
Meredith Marsh
I like this idea over the two S's idea. It's relevant and executed well. I think the S's idea is too abstract, in my opinion.
over 1 year ago
Like this way better than the other.
But it looks like "SS" instead of "55."
Also consider using just 1 "5" and making one side just flat.
over 1 year ago
I think you are on to a good thing here. Once you settle on a colour you are not too far off the finished logo in my opinion.
If it was me I would experiment with a darker colour on the right side to add to the 3d look of the logo and see how that looks. Might look rubbish though :S
Are you are adding any text to it? If so, have you decided on a font?
over 1 year ago
Pro
Paul Armstrong
I like this, but something about the angle feels wonky (maybe it's not angled enough; or doesn't have enough forced dimension?) Perhaps make it s solid solid with the "s" parts more reversed out.
over 1 year ago
Pro
Gerren Lamson
Would you consider making the mark a solid, then reversing out the negative spaces to create the two S's? (similar to what's happening on the black background reverse test).
over 1 year ago
Really liking the direction here. Possible to make one side a darker shade of orange? Sort of give it a light source effect. Also, wondering about the line weight, could be heavier in the middle and taper down some from there. That would help improve the two point perspective.
over 1 year ago
Pro
Stephen Moorehead
I think that this logo has more potential. A few tweaks and maybe a couple of different directions/options with this theme and you will have a winner.
over 1 year ago
First off I love the short url, it says "eat."
Just don't go here: http://goo.gl/q2fce
over 1 year ago
Pro
Phil Coffman
@Aaron - Agreed, thicker lines would be BOSS!! Also, you flatter me too much, but it did earn you a beer on me. SXSW 2011?
@Rogie - Thanks bro!
@Seth - Agreed.
@Joshua - Yep, making it more dense is definitely something I'm going to explore.
@Meredith - Thanks!
@Jason - It should look like "SS" (a la Strongspace). My Defcon 5 comment was just a joke. :)
@Rodger - Interesting idea of making one side slightly darker. I haven't really started exploring color options. No text yet. This will evolve into an icon as well.
over 1 year ago
From your description, the mark needs to feel FORMIDABLE! Like the gates of Mordor or a TSA checkpoint at the airport. What about making it look like you are a tiny ass ant and you are looking up, like it's 50 feet tall? Just a thought.
over 1 year ago
Pro
Jesse Gardner
This is awesome, but agreed with everyone else... beef it up!
over 1 year ago
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Joel Glovier
Yes.
over 1 year ago
@Phil my aim is for SXSW. And I will take you up on that beer.
over 1 year ago
Pro
Jonathan Bowden
alright, i'll be the contrarian.
this one feels too playful, like a logo for bob the builder's sidekick.
it might work better with the letters buffed up, and the castle ridges simplified and parred down.
but i do like the other one much better. it felt much more elegant and eye catching. a little 50's ice cream man, but i liked it.
over 1 year ago
Alright so just putting it out there, as a Jew, SS is never a good thing to see. That said, this looks great Phil!
over 1 year ago
I love it. Could one side use a shadow? Would that take away the "SS" feel?
over 1 year ago
Rebound
Strongspace Shield
by Phil Coffman
The castle concept was the favorite and the most popular piece of feedback was that it needed to look beefier/stronger. So I beefed up the shape, gave it a slight perspective angle, and reduced the battlements at the top so they're more stubby. I also ended up making it look like each piece is interlocked with the other. This came about after first reversing the mark so it was solid with white cutouts. Lastly I added a border around it to make it also look like a "shield". Again, colors are simply placeholder for now.
over 1 year ago