Premium Choice Ladies

5 Responses

1. Si Jobling

   We're trying to create a sub-brand for the young female audience.

   We need to incorporate the Premium Choice brand and create a striking design that stands out in quite a dull market.

   At the same time, it's difficult to create a style that isn't too derogatory to the female audience but the stereotypical pink and swirly style is so effective in this market.

   about 3 years ago

2. Cole Henley

   i'd go for a softer pink myself - something most akin to the 'Post comment' button below

   about 3 years ago

3. Inayaili de León

   How about going for something more pastel? Or maybe more like a purple-ish, lavender? Orange? Yellows? I don't know, this pink looks a bit too hard somehow…

   about 3 years ago

4. Nicola Jones

   I agree - I'd defintely go for softer hues combined with neutrals so it doesn't get too cliche.

   Have a look at Jo's work here: http://dribbble.com/players/thedarlingtree - she has a lovely feminine, but contemporary style.

   about 3 years ago

5. Si Jobling

   Thanks for all the feedback guys.

   I was in two minds about the stark "pink" (which almost looks purple on here) but maybe you're right going for a more elegant pastel shade instead.

   I'll have a play and Rebound later.

   about 3 years ago