We're trying to create a sub-brand for the young female audience.
We need to incorporate the Premium Choice brand and create a striking design that stands out in quite a dull market.
At the same time, it's difficult to create a style that isn't too derogatory to the female audience but the stereotypical pink and swirly style is so effective in this market.
about 3 years ago
i'd go for a softer pink myself - something most akin to the 'Post comment' button below
How about going for something more pastel? Or maybe more like a purple-ish, lavender? Orange? Yellows? I don't know, this pink looks a bit too hard somehow…
I agree - I'd defintely go for softer hues combined with neutrals so it doesn't get too cliche.
Have a look at Jo's work here: http://dribbble.com/players/thedarlingtree - she has a lovely feminine, but contemporary style.
Thanks for all the feedback guys.
I was in two minds about the stark "pink" (which almost looks purple on here) but maybe you're right going for a more elegant pastel shade instead.
I'll have a play and Rebound later.
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