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23 Responses
Some work I did a while back (at 160over90) for a University of California campaign briefly covered in today's Brand New post.
http://www.underconsideration.com/brandnew/archives/ic_uc_we_all_c_for_california.php
Slowed down and re-uploaded, as per Daryl Ginn's request.
6 months ago
Pro
Pedale Design
Good. good. good.
6 months ago
Rejected. Rejected. Rejected.
6 months ago
Pro
Versett
Terrible choice on their part.
6 months ago
Pro
Riley Cran
This is great work, Bobby.
6 months ago
Diggin' on the Wood Elf Spear of Destiny.
6 months ago
@Bobby McKenna When you were at the agency, how much of your stuff got rejected? Just curious.
6 months ago
@Ryan Harrison Enough to keep me humble.
6 months ago
Pro
Dylan Ousley
Radical
6 months ago
Pro
Laura Bohill
Amazing colours and I love the sense of light and shadow you create. Beautiful.
6 months ago
Pro
Trevor Rogers
Really good stuff
6 months ago
Pro
Amber Asay
The blog post said there was no design credit given, did 160over90 flesh out this new identity system?
6 months ago
@Amber Asay I think it was a collaboration between 160 and UC's in-house team, although I may be off base. What you see above was the extent of my involvement.
6 months ago
Pro
Matthew R. Walker
Love the bear.
6 months ago
fabulous
6 months ago
The state outline on red feels very draplin-esque to me. Cool stuff.
6 months ago
The visual identity featured on Brand New was not a collaboration between 160/90 & UC. It was all designed internally.
Onward California campaign proposals, such as this one, were rejected because they ignore the brand already established before UC reached out to 160/90. It is super cute — but it disregards the client's brand.
6 months ago
Thanks for the insight, Natasha. Like I said, my involvement was pretty limited. I think I did all of these in a day.
I do seem to remember @Michael Smith working a fair bit on the UC brand. Maybe he can shed some light on 160's involvement?
6 months ago
Always hated blue and yellow symbiosis, but, must say, this looks great! =)
6 months ago
Pro
David Sizemore
That pine tree arrow is baller.
6 months ago
Pro
Michael Smith
@Natasha Foote is right. We had nothing to do with any of the stuff on brand new. Except that truck at the end of the post was an idea we pitched that they modified in execution.
6 months ago
Pro
Andrew Harrington
Appreciate the follow. I really enjoy much of your work. Keep it up.
6 months ago
The video done to explain the use of the brand is beautiful! I loved it, clear and simple.
2 months ago