Not a logo or branding person here, I love this playoff so here's my shot. I spent 7 years of my life staring at John Deere tractors and the horrible typography and weirdnesses about the logo often bugged me. So I simplified it. Why this shape? No idea, there's probably tons of background to this logo, and I literally scraped the whole thing in 4 minutes, sorry Mr. Deere.
Oh and here's the current logo.
about 1 year ago
And here's a little more information about their logo, I'm really digging their older ones...
Not crazy about the type choice, but that’s just my opinion (which I have many of).
@Mike you're so opinionated. Jeez. I guess I wanted to modernize what they currently have instinctually. Not sure if I succeeded.
@Kerem Suer I think your attempt to modernize it has actually dated it to a specific year. A brand like John Deere has so much history supporting it that it has an opportunity for a timeless mark and logotype. I think the hexagonal container takes some of the hard working personality their current 'belt-buckle like' container holds—although I disagree with their gradient.
If I were to approach this I might try to take the typography they have already used and modify it. Get rid of the mixed-case and properly kern the letterforms. The letterforms could also benefit from some beefier weighting to support the 'hard working' personality.
Again, these are all just opinions. The beauty of subjectivity.
Gotta agree with @Jim Leszczynski. Plus I find the stroke a bit unnecessary.
Do kinda agree with @Jim Leszczynski here but then again I do like, and much prefer your version.
I too spent the last 5-6 years looking at this logo, working at two different golf/country clubs and therefore understand your frustration with it's type and proportions etc.
Great work anyways @Kerem Suer!
Love the logo clean-up, hate the typeface choice. Just feels totally wrong to me. For a company that specializes in giant metal machinery, I'd expect something a little more brute, less Deco flair.
In closing, you are awesome and talented and criticizing anyone's work makes me feel bad so I'm sorry for doing it.
Nice one, Karem!
Prefer the hexagon more than the current one. I like that the gradient is gone and no more shadow for the inside of it. Do agree on the type being a bit too clean for a company that makes such equipment. Great work :)
Thanks for all the feedback guys. @Samuel Fine why are you feeling sorry dude, you just gave me some constructive feedback, which is rare to find these days. Actually you all gave some awesome constructive feedback, so thank you all. You are all right, type choice is not really matching the brand itself. I wish I could some hand lettering, that would be sick to see. Like their old logos.
(Disclaimer: I work for Dribbble, but the following is all my own personal opinion as a user, is in no way reflective of the company or our plans, etc etc etc.)
Critique on Dribbble is a really tricky topic, for a ton of reasons. Some work isn't finished, and the designer knows what needs to be fixed. Other work is super personal, and the designer isn't looking for critique. Also, lots of people who have suggestions often don't have a clue what they're talking about. (Myself included.)
To pass judgement on your work is to imply that I fully understand where you're coming from and what you're trying to accomplish. Maybe you had a good reason for choosing that font. Maybe you just thought it looked awesome. Who am I to tell you otherwise? I think my comment was level-headed enough to be "constructive" - I didn't simply shit on your work, or suggest that you change something for my own personal enjoyment - but who says my vision is the same as yours?
I wish there was a better way to mark a shot as "Critique Me!", to let everyone know that the designer is looking for input. It would be really useful to be able to filter by only those types of shots, to encourage my own critical thinking and see how designers I respect feel about others' work. I'm not sure that's what Dribbble is really about, though. Either way, it would be really cool, and would help me feel less awkward when I try to make a helpful suggestion to a designer who may or may not be looking for feedback.
@Kerem Suer personally I like the font, you've taken an old, well-established brand and given them an updated look for the modern age, which is what the playoff is about. The only thing I'd do differently is probably keep the same weight for both words so it looks a little more balanced, but that's just personal taste. The logomark is a huge improvement and looks fantastic.
@Samuel Fine a Critique filter would be a brilliant idea, especially for those of us who (like me) are fairly new to the game and find critique extremely useful, and being able to highlight the fact that we want it would make it a lot easier to obtain.
As much as I love what you did here, their 1968 logo was fantastic.
I just have a small comment beside what others have said. To me, and I think others may agree, the whole rounded hexagon treatment is getting played out. Since the National Park hexagonal badges were revealed, I've been seeing the same thing everywhere. I like what you did with the simplicity and connecting the deer's leg to the outline, but I think such a logo should be more timeless and not follow a trend.
I think it's nice, but I get the sense that 5 years from now everyone will look back at it and see it as part of a specific time period and not something timeless.
@Kerem Suer The deer's legs look thin. I wonder if in the original logo they are a bit thicker because of a contextual situation - that is people don't look at the logo from a computer screen as much as they do from a distance (ex: on a tractor out in the field)?
@Samuel Fine Doesn't the very nature of sharing something in the open suggest that I want feedback? Less is more?
@Jakub Linowski I don't think so! Sharing for the sake of learning and improvement isn't necessarily the same as sharing for the sake of personal pride.
I used to go to school with my John Deere.
My favourite brand.
10 months ago
keyboard shortcuts: ← previous shot → next shot L or F like
Show and tell for designers
What are you working on? Dribbble is a community of designers sharing screenshots of their work, process, and projects.
Copyright © 2009–2013 Dribbble LLC. All screenshots © their respective owners. Shipped from Salem, Mass. USA.
Follow Dribbble on Twitter