The Mercedes star is probably one of the "untouchables" but combined with a more modern font i couldn't resist doing the Mercedes logo since i feel the company really needs to "up" their branding game to attract a younger audience.
about 1 year ago
A younger audience who can afford their cars?
haha yeah.. but compared to Audi, BMW they are a bit dusty - atleast in Europe
The original Mercedes font is one of the most recognizable ones in the whole world, I think that`s why they kept, and will keep it for a very long time. Many people I know recognized what the company behind the font is, even if there was something random written as text. :)
@Konrad Szuster i'm not sure i agree with you on that one - i think it's a question of how much you have been "exposed" to that font-type and i assume that you coming from Germany would have seen the Mercedes branding a lot.
If i saw something like this: https://dl.dropbox.com/u/17988258/images/mercedes.png
i'm pretty sure my first thought wouldn't be - hey that's the mercedes font.
But thanks for your comment :)
The font is terrible, they have also a sans-serif version of their font. That would maybe be a way ...
And your star has, in my opinion, some strange proportions.
Also they tried to modernize their star by removing the 3D effect some years ago (http://www.fontblog.de/wp-content/mercedes_neu_3_gross.jpg). But as far as I know, they already dropped it again.
They also on a way making their cars more sportier to attract younger audiences. Much better way to change such a well known branding, in my opinion.
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