If Ingvar Kamprad or Mikael Ohlsson would call me and say "Alen, we would like you to..." I would get rid of two things: micro-serifs and the ellipsis (a version without ellipsis is sometimes used on the store walls, which are blue, so it comes without any enclosure in that case). I would Sweed it up! Sweed! Sweed! Sweed!
PS without serifs, check that tiny little sexy pencil they are known for (you can always grab a handful of those in the store for sketching) that snuggled in, in the negative space of letter A ;)
about 1 year ago
NOOO!! This was on my list to rebrand for the playoff!! Job well done though Alen!
Yeah, their micro-serifs always piss me off. This version is nice.
Submit this to him. Like yesterday.
What an improvement!! I feel like this version MUST be used from this day forward. Well done Alen.
great work Alen, looks much better:)
This is great work, but I tend to like those little serifs, I was just looking at them couple of days ago.
The micro serifs make it easier to read at distance.
Now all I can see IS that little pencil. Haha
Great update. I've never been a fan of that ellipse shape.
I wrote a mail to IKEA..
i loved the tiny pencil! Good idea :D
I like little serifs, but ellipsis really has to be removed, and that pencil detail is great!
For some reason I've always enjoyed the micro serifs, but man, your version here just seems completely right. Especially due to the negative space pencil.
They really need to get rid of that ellipsis, cause this looks great here.
They should also go back to Futura for all their type in their catalogs/signage/etc with this new mark.
@Todd Fooshee thanks mate, I appreciate it!
Subtle changes but, perfect changes. Jag älskar det.
11 months ago
@Tabitha Kristen tack så väldigt mycket Tabitha!
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