Avatar-2011

2009 Pinot Gris

Wine-label

5 Responses

  1. Pro Avatar-2011 Eric Grossnickle

    [See larger version]

    It's time for new wine labels and here's where I'm currently at. The varietal is big, bold, and handwritten with a distressed look. The logo is reversed inside a "stamp" which is also distressed. The paper it's finally printed on will most likely be slightly off-white with subtle texture (in past years, we've used an eggshell felt, but will use something different this year).

    Any feedback would be appreciated!

    almost 2 years ago

  2. Pro Liam Liam McKay

    Looks very good from here, well done!

    almost 2 years ago

  3. Pro 1f8f6ded95a14175acba6c272c967787_7 Philip Renich

    Eric, do you know where I can find some base artwork of wine bottles to do label design on?

    And how do you go about doing label design? Do you start with a certain label size and dive into a canvas that matches in Photoshop or Illustrator?

    I've always been fascinated by wine labels and would like to play around with making some of my own for fun.

    almost 2 years ago

  4. Pro Avatar-2011 Eric Grossnickle

    @Liam: Thanks!

    @Philip: This is for my family's winery and, outside of these, wine labels aren't part of my regular work, so take this as you will. I grabbed this bottle image from iStockPhoto and create this mockup at the end just to get an idea of what the final product may look like — I don't design directly on this bottle. I create most of the labels in Illustrator, but I'll do the occasional one in Photoshop when a design is more intricate (and because that's where I'm most comfortable). In regard to size, in the beginning I just ask our printer what size dies they already have so we don't have to buy new ones and because they already have a wide variety to choose from. The hardest part (for me, anyway) is imagining as I design the paper/texture it will be printed on along with any embossing, spot gloss, and foil we'll use which can end up making a striking difference from what you see in Illustrator. All in all, it is a fun departure for the couple times a year I get to do it.

    almost 2 years ago

  5. Avatar-2011

    Rewrote "Pinot Gris" and scanned in the paper sample (Fasson® Tree-Free) to get a better idea of what the final product might look like. On the left is a partial view of the back label. View the whole thing here.

    almost 2 years ago

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