Inspired by @Mads Burcharth and his concept of the Illy re-brand, I'm starting this playoff of the big global brands logo redesign. Pick any of those brands whose logo is 'bothering' you for some reason and show us what would you do to make it 'sexier'. I'm sure those companies won't be mad at us, it's just a little game of brainstorming and showing off :)
Special VIP invitation goes to @Norman Chan who I owe a playoff game ( http://dribbble.com/shots/685718-OUTATIME/rebounds ) so bud, get your guns in line and show me whutcha got!
I am starting off with Italian superbike maker, the popular MV Agusta. For those who do not know about it, I can say that it's a Lamborghini of the motorbike world, simple as that. Their logo has been bothering me for some time now and you can see it here www.mvagusta.it along with their products. I simply think that those bikes deserve a much hotter image so here's my concept: MV monogram formed as a heart beat with 'blades' at both sides that show their ability to fight the severe Japanese competition :)
I invite every single logo designer here on Dribbble to join us, so peeps, knock yaself out! Have fun!
7 months ago
by Filip Pietroń
I know, give me a rain of comments like oh noes, it's actual is classic and one of the most recognizable brands, but heck, I don't really like the actual striped one. I've read that the reason for stripes is a need of dynamic feeling. Well, I can feel it this way. Also, RGB.
Cheers Alen, nice idea!
7 months ago
Wow, this is SUCH an improvement Alen! I've always wondered why they've had such a terrible visual brand when the overall product is so wonderful.
@Jared Granger thanks mate! I mean, just look at the 2013 F4 model, speechless! By the way, joins us in the playoff bud, I'm sure you can make a cool contribution to it :)
those taillights just make me... well... happy ;) It's definitely a beauty! I definitely want to join, but I'm having a hard time thinking of a brand that I would want to improve! Give me a day or two...
by Alen Type08 Pavlovic
One more to spice it up a bit. Always felt that Nokia had a bit too corporate logo for my taste. With just a few touches it can be more balanced and compact. Again, this is just having fun for this playoff occasion, nutn else :)
Main link: www.nokia.com/global/
Sharp!!! I really like this. Sounds like a fun playoff...looking forward to seeing some rebounds
"...do ya feel clucky? Well do ya punk?"
@Mike Bruner thanks bud!
@Roberto Torres me to ;)
@Florin Capota thank you Flo!
@Norman Chan I can feel temperature rising....... ;)
by Norman Chan
Time to get off your high horse Mr Penguin.
*!!BANG!!* blows on my index finger and holster. Hope you had imaginary kevlar on Al };^D]
by Thomas Norsted
I know it's kinda like taking the Coca- out of Cola but i really want to kill that slanted distorted 'E' in th Dell logo - and lighten the fonttype just a tad.
by Marcus Tiplea ✎
So I saw that @Alen Type08 Pavlovic started a new playoff with rebranding big and famous global companies and I thought it was a good opportunity to show the world that I don't like the Wacom logo =)) That's right, I literally hate it when I see that logo on my intuos4, I don't know if that thingy is something very significant for Wacom, but I saw that on the most of their products they only use the typo. The symbol just doesn't fit the brand's big name and the greatness and quality of the product, so I tried to redesign it. I've chosen to go with an ambigram because the logo is also printed upside down on the tablet...so...why not?
Also, don't forget to check out the attachment if you want to see a slightly second different version of this! Cheerio!
by alan duda
Thanks for joining the playoff guys! Glad to see how you have envisioned a change some global brands could/should embrace, some pretty interesting brainstorming is going on :)
I saw Sony as Sony when it was throwing out sick audio devices, walkmans, discmans and such. But today, with all the Vaios, Play Stations and Experias, this is how I see them :)
I have kinda a love hate relationship with the recently presented new ebay logo - while i like the new fontface much better, it seems to lack a bit of personality.. so.. this is just a quick shot at something in between the old and the new :)
I cringe every time I turn on my amp. For a company thats constantly creating milestones in their products, their logo should evolve accordingly.
Have a great weekend fellow dribbblers!
If Ingvar Kamprad or Mikael Ohlsson would call me and say "Alen, we would like you to..." I would get rid of two things: micro-serifs and the ellipsis (a version without ellipsis is sometimes used on the store walls, which are blue, so it comes without any enclosure in that case). I would Sweed it up! Sweed! Sweed! Sweed!
PS without serifs, check that tiny little sexy pencil they are known for (you can always grab a handful of those in the store for sketching) that snuggled in, in the negative space of letter A ;)
by Ernie Chiaradonna
Okay, here's my contribution to the global brands (re)brand playoff. I busted it out in about 20 minutes, so don't bash me too hard! Haha. It's all in fun anyway.
I wanted to pay homage to Saul Bass' original AT&T logo, while simplifying it by using fewer bands. I also added a bit of shading to the globe (only 5% opacity).
The font is Avenir, though I modified it a bit.
by Adam Walsh
Just a little side project I've been working on and off on for a little while. I wasn't planning on posting any of it here, but when opportunity strikes...
by Isaac Grant™
by Amit Jakhu
Sorry, I had to re-upload this to rebound it for the playoff :$ I apologize to those who have to see it again lol. I wish I could rebound a previously uploaded shot ... Anyways, this is my take on the Burger King logo. I found the current one dated and thought a strong symbol would simply portray the fast food restaurant.
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