WIP. Version 1. For a highend fast food outlet that caters for the health concious. Only organic poultry would be used served in different gourmet cooking styles together with a variety of sauces and your choice of greens from the salad bar. To be designed for possible franchise operations.
The client did not want any cartoony 'Mr Chook' or anything that was too cute to eat. But at the same time it has to feature a 'small bird'. To create something unique amongst a myriad of chicken logos this proved a little harder than I initially thought.
about 1 year ago
Looks good!! I think his feet affect the "tt" in "Little" a bit much though. From far away, I read "Liftle" or something.
wow ... so good ... charming illi Norman !!
Nice under age lines:))
by Norman Chan
Second version to be presented.
about 1 year ago
Cheers guys! Thanks for the FBs. Saw the 'tt' problem as well after uploading. Will make adjustments b4 pitching.
This is the version approved by client. The shades were added for a few reasons. 1) It makes a hen out of a chicken; 2) Because of the first store's locality being in sunny Gold Coast, Australia, and 3) Yes, one of the taglines are "You'll be back." There is also a portrait format for portrait collateral. Four separate taglines will be used in rotation.
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