Phew. Finally had time to put the final touch to this revision round. There are 21 alternates here, with the following variables:
- Typefaces (Onramp and Muncie Regular from Lost Type and WPA Gothic)
- Outlines thicknesses
Also, this is how I created the gif.
And yep, I wish the brand would be BUILD for sake of symmetry.
about 1 year ago
A little hard on the read :( The lines could use some varied weights
@Joe: thanks for the feedback man!
I don't think that's the strongest of the 2 because of the type adjustments that are looking so goofy. I'll be explaining that to the client, and passing your suggestion along.
Strong - love it.
I like the "BUILT" from the top two, and the secondary text from the bottom two.
@David @Steve Thanks guys!
the word built is just too smashed to easily read. Feel like it could get taller, and shrink some of the auxiliary elements top and bottom. Secondary lettering is a little tricky to read too.
@Nate: Thanks for the feedback. For this first iteration of the vectors, we wanted to stay as close to the sketches as possible.
By the way, @Steve, @Nate, @Joe, and @David, you guys saw the other option we're working on right?
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