Built Performance Nutrition - Sketch 07 - Vectors!

6 Responses

  1. Simon H. Simon H.

    Phew. Finally had time to put the final touch to this revision round. There are 21 alternates here, with the following variables:

    - Typefaces (Onramp, Muncie Regular, and Duke, all from Lost Type)
    - Diamond shape
    - Outline style and thicknesses

    There are still some alignments and spacing issues at this point (mainly in the placement of NYC and 2012).

    Any favorites?

    Also, this is how I created the gif.

    And yep, I wish the brand would be BUILD for sake of symmetry.

    over 1 year ago

  2. Joe Nicklo Joe Nicklo

    Really like it. It held true to the sketch with a few changes. I dont like how the "NYC" and "2012" are hard to read on some of them. It's coming along.

    likes

    over 1 year ago

  3. Simon H. Simon H.

    @Joe: thanks! I think this is the strong direction to go towards. I agree with you about the NYC and 2012. Muncie is just too thin and condensed. Onramp works way better.

    Waiting on client feedback at this point.

    over 1 year ago

  4. Kyle Gallant Kyle Gallant

    I'd have a hard time choosing. There are a few winners in the group.

    likes

    over 1 year ago

  5. Simon H. Simon H.

    @Kyle Gallant indeed.

    over 1 year ago

  6. over 1 year ago

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