Yasmin approached me a few weeks ago to see if I would be willing to take on a relatively urgent project, to create her identity by Christmas. Yasmin is a promising young fashion designer, already featured in many publications and has her first range coming out next year.
This is the first of a few ideas presented.
Main wording is set in FFScala Caps, with Relay Black for the tag line.
Enlargement of font details
Fashion designer brands are typically typographic in nature, strong focus on type, with a few designers opting for a mark of sorts. Yasmin wanted her initials as a way to help strengthen awareness with her full name, especially when used to brand clothing etc. We looked at a number of competing brands to gauge which style of typefaces were most common, then I looked to find a font that was relatively unique, but still fitting of a fashion designer
In her own words...
"The brand Yasmin Kianfar is essentially innovative at its core and strives to produce beautiful and strong pieces that are ultimately sensual and feminine. The aim is to resolve fashion's fickle relationship with its wearer by producing elegant distinctive garments that have an iconic and timeless appeal."
Website : Yasmin Kianfar
Her market focuses on the higher end of ladies fashion.
over 3 years ago
I really love most everything about this. The "N" on london seems very angular and almost spiky, but I'm guessing thats all a style preference for me. Other typeface choices are awesome.
Great work Graham. I dig this. I think it hits the mark.
Hey, nice concept! I would add a little more spacing between her name and, maybe lighten the tagline.
Look great, the "yk" is spot on for me!
The typographic mark is certainly headed in the right direction.
"LONDON" isn't doing it for me though. Try increasing the kerning to spread out the tag line?
Rogie : Love the way you pick up on these font characteristics, I agree that the N does look rather spiky. I have now changed it to a more Gothamesque 'smoother' font, looks calmer. :)
Gorgeous. The 'yk' is really expressive, but also quite controlled.
Lovely, Mr Smith!
Love the mark Graham! Very nice contrast between the two fonts and the spatial relationships are spot on in my opinion! Looks very high-end and stylin'!
Very nice, and it's good to see the detailed writeup on the background behind it. Here are my two cents: with the wide tracking on Yasmin's name, the space between her first and last name doesn't look large enough. They run together a bit. Love the choice of Scala though, it's pretty inspired IMO.
This is excellent – really like the mark. I think you've nailed this one already!
strong, high-end stuff, Graham.
Solid stuff my man!
i'd love my initials were y k and have this as brand. Nice work
Mark is perfect! Agree with Seth on the type tho.
Thanks everyone for feedback and general thoughts. Have yet to show client but will make adjustment and tweaks before doing so. Fingers crossed she likes it.
Rogie. Changed to Gotham for now, looks much better.
David. There a some minor details to look at, but as it's only a first concept to show client the idea. Will look at spacing of thise letters you pounted out etc in next revision. :)
Seth. Have opened up the word spacing a bit, now looks clearer. :)
First off, I love how you share the background of the project with us. I haven't had much time lately to follow everything on dribbble but I really appreciate knowing about your client, their goals, target audience, etc. It really helps put things in context.
That being said, this is absolutely stunning work. So classic & timeless. I feel like with a brand like this, she should be good for the next 100 years.
Really love this, so clean! Look foward to seeing the finished version.
by Graham Smith
Felt I was pretty close to a presentable concept on last Dribbble, so have taken the comments of a few of you and made those suggested changes. Thanks Rogie, Mattia, Sean, Seath. Putting quite a lot of faith into this first idea as its the only one Yasmin will have seen (she has not seen anything yet), and if it's off the mark, back to the drawing board. :)
This image is using a portion of one of her actual fashion shots, so just helps put the ID in perspective.
Mock-up Business Card
White & Black Backgrounds
Tweaked the YK mark, opened up the bowl in the 'y', thinned out the general weight of the letters and created a more noticeable slope down to the right on the baseline.
Some subtle spacing changes in the main wording, as well as changing font for the tag line. So far, Yasmin has not requested a tag line, so my 'England/London' is just as a placeholder.
Opened up vertical spacing between each of the 3 elements. Main font is still FF ScalaCaps with Gotham Bold for the tag line.
over 3 years ago
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