I'm With Friends v.2

Full site attached.

Working on improving our design for I'm With Friends. Since the last version I've analyzed feedback from our users and looked at our stats. I realized that speed was the key issue with the old design. People tended to leave, because things took to long time to load.

So I connected my iPhone, and started coding from scratch. No photoshop mockups, just playing around in the browser. My focus is on speed and crafting a better experience on mobile, tablet and desktop. It's hard since I've never worked with e-commerce before, but I've learned a great deal the last few months.

Sidenote: Tictail (our plattform) is in beta, so the documentation is not superb yet. Instead I've studied every piece of code that I could find to make something beautiful for I'm With Friends. Tictail really have some good comments in their code, so I've actually learned a lot about Microdata for example.

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I'll keep you posted of the progress, since it's one of the things that I'm currently working on.