Logo explorations for Maugers Meats.
It's a family run butchery located in Burrawang, New South Wales, Australia on The Southern Highlands. The company dates back 40 years and are well known for premium quality meats and great catering services.
It's a real honor to get to create a re-branding for them and I've just gotten started on making a lot of concept explorations today. I feel like these two turned out the strongest so far.
Their old logo had a banner and they wanted to keep that for recognition.
Regarding the palette. Their old logo were in blue tones and they wanted to stick to that as well, but they were open to suggestions, so I wanted to try and work with something red/orange/beige like I've used in this presentation. It feels more "meaty" to me, but I'm not sure.
So all feedback and suggestions are welcome.
Thanks. I'm gonna go have a steak now, because working on this has made me very hungry.
Update - Added some stamp mock ups. Check em out here:
Top Concept Stamp & Bottom Concept Stamp
about 1 year ago
I'm a huge fan of the bottom one, the top seems a bit cluttered.
Deff the bottom one. Maybe explore a little more with one color. This would make a great stamp on brown meat packing paper.
Emigre's Brothers typeface and meat can never be a bad combination. Nice work.
They both have a lot of merit.
The bottom logo is great, and easy to read. A great contemporary take on a traditional layout.
The top logo is very versatile and would work great with many applications.
i lean towards the top version.
nice color choices
Put another steak on the Barbie mate.
I love all the details and type usage. I can't choose... I love them both.
@Dangerdom You took the words right out of my mouth.
I'm torn. I really dig the top version for the lock up and the way it reads. I wonder what it would look like with the banner in that red/orange tone as the bottom one has. I really dig the bottom one because I think the banner it beautiful and the orientation of it read well. I wonder what the bottom would look like if the "Maugers" and "Meats" were scaled larger to be slightly more dominant. Killer work regardless.
I love the top one but the arc in "ESTD 1972" bothers me. Other than that they are both beautiful.
@Scott @Nick Lowry @Mat @Dangerdom @Keith @Rob @Nick Slater @Nathan @Derrick @Matt & @Justin - Thank you guys so much for the nice comments and the invaluable feedback. Really appreciated!
I've attached some mock-ups on how these could look as stamps. They're actually going to use the new logo as a stamp on wrapped paper for their products.
You can check the mock-ups out here:
Top Concept Stamp & Bottom Concept Stamp
@David - I really hope we can do that together one day.
@Emir Ayouni Stamps are making me hungry. Can I suggest a little blood stain on the paper wrapper?
@Forefathers™ - Haha, you would love that, wouldn't you, you grimy bastards...
Really like the concept one Emir, in the second one I see "MEATS" a little misaligned to the right. I hope you understand my english haha. Awesome work as always.
I like both very much. The top one would look awesome on packaging, business cards, web, and other collateral. The bottom as the stamp on the actual meat.
I would love to cook you a steak Aussie style - but I don't know if they would let me back into Australia after the last time.
I think both of them work extremely well with a stamp treatment.
Top: Have you considered an inline in rust for "Maugers"? That might give it a little more importance and make it more distinguished from "Meats". Bottom: @Derrick Kempf is onto something- I'd love to see "Maugers" enlarged, which might fit more comfortably. Regardless, digging it!!
I agree with @Matt Tate in that the curved text feels a bit forced, but the top one is stunning, and is much more dynamic than the bottom. Both wonderful pieces, though.
Both are great work, I wish the meat I bought was branded like this.
I think the reason I and possibly others lean toward the first option is that it strikes me as being more unique and memorable. The hierarchy of the first is also a bit stronger with the business name having a stronger presence, and as others have mentioned the text flows better in the correct order as you read it for the first time.
Looking good man!
awesome colors! great work mate :)
Both of these are great, I'm struggling to pick between the two. I really like the layout of the top one and I think it's probably the more original but the wave on the banners is probably a bit too much. I'd think about straightening them up just a bit and moving 'estd' next to '1972' at the bottom.
As for the bottom one I also like this layout and the way 'est 1972' falls in the middle of the banner. The only thing I would change is I'd make the word 'meats' a bit bigger.
I'm loving those stamp mockups by the way, they look class.
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