logo concept for a new product that I am developing (currently in early testing phase).
The type is a modified Helvetica, with Clarendon inspired slab serifs carefully added by hand, thus combining the features of two of my favorite typefaces.
I thought about shifting the arrow around to fit the angles of the V, but decided it was more important to keep the existing angle to keep the reference to the mouse pointer...
I wouldn't change the arrow's angle, that's for sure, it's better how it is now.
The "S" looks really weird to me, and that I would definitely change. It looks like it's upside down, the thicker/wider part is at the top, which kind of messes up the whole harmony. Might be totally subjective, that's just how I feel about it :).
6 Responses
Pro
Matt Ward
logo concept for a new product that I am developing (currently in early testing phase).
The type is a modified Helvetica, with Clarendon inspired slab serifs carefully added by hand, thus combining the features of two of my favorite typefaces.
I thought about shifting the arrow around to fit the angles of the V, but decided it was more important to keep the existing angle to keep the reference to the mouse pointer...
over 1 year ago
love how you modified the type!
over 1 year ago
Pro
Matt Ward
Thanks Amber. It was fun to tweak the type like that.
over 1 year ago
I wouldn't change the arrow's angle, that's for sure, it's better how it is now.
The "S" looks really weird to me, and that I would definitely change. It looks like it's upside down, the thicker/wider part is at the top, which kind of messes up the whole harmony. Might be totally subjective, that's just how I feel about it :).
Other than that, I simply love it. Really :).
over 1 year ago
Very nice! I agree with Amber, I love how the type fits together. Heck, the whole thing fits together superbly.
Wonderful job.
over 1 year ago
Pro
Nick Slater
Nice!!
10 months ago