A logo and identity I'm working on for another dental client of mine. This time a more high brow approach given the location of the practice. The mark is meant to be a visual representation of a kings crown and the Sydney Harbour Bridge made up of 32 pearly whites (now gold). Early stages.
over 1 year ago
looks promising, Matt!
Looks very nice, royal, but more like it's a book cover than a logo. Elements look disconected in my opinion.
I like the colors, dental type is great and bridge/crown symbol looks very interesting. Good luck!
Masterful composition my friend. What about spacing out the 3 wavy water lines a touch more?
Wow ! awesome work !
@Matt Vergotis - Great feel. Definitely has a super premium feel. I also think that the bridge could be simplified a bit, maybe only encompassing 2 of the 3 meanings.
@Felix Diaconu Thanks mate.
@Luka Balic Thanks also. Early Days so i'll keep pushing it. I think seeing it flat without the 3D effect might help it a bit, as there's a nice little equation ruling to all the elements.
@Rich Scott Thanks Buddy, I'll give that a shot, thanks for the suggestion.
@Matthew Wiard & @Benjamin Hösel Cheers champions.
@Simon™ Legend, thanks mate. Yes, I agree all the themes that comprise of the mark don't all translate. Especially the "pearly whites". My main objective is to make a mark that looks both like a crown and the sydney harbour bridge. The challenge so far has been finding that balance. I'll press on.
@Matt Vergotis - A crown / bridge combo will work great. Yeah, no need to make a connection to dentistry. That part is pretty well covered by their name. Rather go for a clean memorable symbol than trying to fit 32 of something in there. I know. I know. Early stages. Whoa, Simon™! Give the man a chance to work his magic! ;-)
Sime has a good point! At first I thought the mark had something to do with the workings of braces and incorporating the bridge was a great idea. I do get a slight feeling you're working backwards because the initial lockup and colours are nothing short of 'Verg' amazing. Once again the patterned wallpaper is astounding to look at. It'll be interesting to see your next version bud.
@Norman Chan Cheers buddy. I'm going to revisit this mark over the coming days. will keep you champions posted. thanks again for the comments. onya!
Looking good man, what font did you chose for "DENTAL?"
love this mark
11 months ago
Royal! Love the typeface selections
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