Perhaps this colour gives it more of a formality. I suppose type may help send it in that direction.
Although the white of the previous idea reinforced the compounded forms they aren't really necessary, the name will pretty much highlight the concept.
about 1 year ago
I find this one more sophisticated thus stronger.
From a personal standpoint, I really like this direction Rich. I instantly saw the key cloud and house. That color combination is spot on--the gold would be beautiful in a metallic or foil of sorts.
Thanks for the opinions! Jared unfortunately this is going to be a purely digital venture, if I could I would definitely do a gold spot or foil - It would certainly help it achieve a more professional sensibility.
On another note I'm not massively keen on all this cloud business in identity design (it's hard to tell how long cloud computing will be around or what it will be superseded by) but it's in the name, hopefully it's subtle enough here. Perhaps it's all a bit literal.
Is it possible that no one before has came up with this? Just asking.
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