The SHOCKJOY™ identity was developed with a heavy emphasis on lettering, balancing the need for both aesthetics & readability. Three variations were created from the primary SHOCKJOY™ lettering mark, allowing for up to four different yet uniquely united marks, with the mark applicability dependant upon use, including the monogram version formed by the C,K, & J.
More on this identity can be seen here:
about 1 year ago
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