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16 Responses
Pro
Ricky Linn
My little side project. I'm obviously no expert letterer so any feedback and crits are greatly appreciated to fix all the clunks I'm not seeing.
Larger view is attached.
7 months ago
Pro
kirk visola
Wow. Really nice. I would move the "K" up a bit and open up the "s" That is nitpick. Good work.
7 months ago
Pro
Kevin Fox
The k from Kellogg's is also used on Special K. So I think you should think about the k reading as Kellogg's on its own. As it is, I don't think the link is there.
7 months ago
Pro
Ryan French
This is cool! I think the K only needs to go up slightly.. just a few pixels
7 months ago
Pro
Jon McClure
I would agree with the small tweaks above. Overall, I think this looks great!
7 months ago
The Gs look a bit stiff.
7 months ago
Pro
Neil Tasker
looking good, some opinions. The leg of the K is too thick, needs some variation. The o doesnt have enough counter in it maybe make the connection between the o and g thinner. the second g is different than the first, putting them both the same would balance it more, right now it looks as though the second g is leaning in because of its difference, i do prefer the shape of the second g though, it has more variation but I like the tail of the first g better.
7 months ago
Pro
Riley Cran
If I may ask, what would be the strategy behind replacing their logotype in a rebrand of Kellogg's?
Seems to me that their design issues start outside of the logotype, which carries quite a bit of equity.
7 months ago
Pro
Digital Poke
I like the previous logo better. It seems more uniform somehow. Maybe try decreasing the spacing?
7 months ago
Pro
Lindsey
Really like it.
7 months ago
Pro
Ricky Linn
Thanks for the tips everyone.
@Riley Cran Yeah I agree with you about the equity thing and realistically it will never change since their logotype is actually Kellogg's signature. I just thought it would be nice to take a shot at improving it. Just doing this for fun really, I'll be tackling on their packaging designs next.
7 months ago
Rebound
Kellogg's
by Ricky Linn
Tweaking and refining.
7 months ago
Pro
Luke Ritchie
I just don't understand why you would want to change the logotype? it's perfect in my opinion. Also agree with what Riley was saying up top there.
7 months ago
Pro
Andrea Cau
Great work! My compliments!
7 months ago
Pro
Matt Warren
I agree with @Neil Tasker . Great effort though. I love redesign attempts (even if they are purely visual).
7 months ago
"It's GRRRREAT." — Tony, the Tiger
7 months ago