Final logotype for the Yummygum design company. The custom script sits alongside a bubble icon they designed (see rebound) and the logo was launched last week on their updated website.
For once, I updated my portfolio right away (ish) with process description, concept drawings, unused version, etc. and some very kind feedback from Leon and Vince: project page.
over 1 year ago
yeahhhhhhhhhh love you take the first m under the baseline, adds a hint of playfullness to it, and the g u is a smart little ligature
Nice Claire!! I love the variation on all of the m's. And I love how the g connects to the u : )
Yummy. That 'y' is fantastic. I love it.
10/10. Would lick.
@Neil Tasker Cheers Neil, glad that's how it comes across! (and yeah I was pleased that 'g-u' worked out too).
@Jed Bridges Thanks a lot! It's not every day you draw 3 'm's in one word, glad the variation works.
@Nikita Great to hear that, spent a while tweaking it. (I also know you clearly meant to say "jazzy" there..).
@Haziq Mir Haha, thanks!
I had planned a comment but saw @Neil Tasker 's comment pretty much covers it all anyway. Good choice on the smaller tail on the y too, it really helps show off that great g-u.
what a gorgeous piece of work. congrats!
you have a distinct elegance within your letters and word marks as a whole that i've never seen with any other typographer.
Love double-story letters. Great work as always, Claire.
@Chris Beaumont Great to hear that about the 'Y'. It's always tricky with descenders when you need to maintain a relatively compact logo shape. Cheers for the comment!
@Rodrigo Grundig Thank you!
@Colin That's such a nice thing to read – thank you, means a lot. Also.. congratulations! (Clearly your parking sign lettering was the highlight of the day.)
@Christopher Burton Ahh, so do I (obviously). It's fun to get to work one into a script.
This is scrumdiddlyumptious Claire! Love that g and u ligature. Scripting at its finest is always portrayed in your work. No need to tell you to keep up the good work here, because—obviously—you always do.
@Jared That's a brilliant word, it would make an amazing one to draw (imagine the ligatures you could get out of it). Thanks very much for the supportive feedback! I really appreciate it.
@Simon Ålander Aha, thank you!
That word was strategically placed to inspire you're creative cogs... Swashes and ligatures galore!
@Jared Ahh, clever! I may have to use it in the next sketchbook doodling..
@Dan Eden Hahaha awesome, thanks! (And I'll excuse the fact that the film is questionable).
You're magic my Teacher! Love this!!! @Claire Coullon
Just so you know, it's not that I didn't want to comment, it's just that I have no words. I'll let my humble "like" suffice!
Ok, I'll just say you nailed that rhythm. Avoided the "picket fence" hazard like a pro.
One question is left, what's your real typeface, Claire? I bet it's as marvelous as your work.
loved reading your write up on your project page! You have a great sense of subtle but memorable touches to the type!
@Tobia Thanks very much! (and very nice of you to mention on Twitter too).
@Sean McCabe How dare you not comment Sean. Haha, I have that all the time with your shots too. I'll definitely have to use the "picket fence" term next time, not heard that before. But yeah trying to catch it before it happens! Thanks for the kind words.
@Filip My handwriting is thankfully a little neater than the scribbled notes in that image, but mostly pretty boring! Hope all is going well with you by the way.
@Amber Thanks a lot, it's really nice to hear that! I'm definitely a fan of small details, but I guess that's quite obvious, haha.
@Nuruzzaman Sheikh Thanks!
Yeah, what everyone else said.
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