Thanks for the feedback fellas. Would love to make this direction work somehow. T's & F's are super close to each other to begin with so it's tricky. :/
I see no farts. The bottom leg of the K is what kind of bothers me. The combination of where it starts & the curl at the bottom makes a big white space between it and the I.
I did see "Farts" at first… although I really like the overal feel of the logo, I think in the end it'll be a 50-50 chance that some people will read is as such, instead of the intended "Tart" :)
Emir Ayouni, if you are right and there is an evolutionary gap between people and how they read it perhaps we need to think about the end audience, what are they likely see this as?
As much as I love it I think people will see Fart.
22 Responses
Sick! Love how the "T" breaks/adds to the circle.
7 months ago
Pro
Jeff Breshears
Yeah this is nice dude
7 months ago
Pro
Tim Boelaars
Almost read Fart Baking there.
7 months ago
Pro
Richie Stewart
@Tim Boelaars I knew that was coming you "crazy nasty ass!"
7 months ago
Pro
Chris Rushing
@Tim Boelaars Yeah I agree unfortunately. I think if you raised the T a little bit it would help that.
7 months ago
clean and tight
7 months ago
Pro
Glen Thorpe
I think it's the little cutout on the stem of the 'T' that makes it look a bit like and 'F', love the rest of it though :)
7 months ago
Pro
Richie Stewart
Thanks for the feedback fellas. Would love to make this direction work somehow. T's & F's are super close to each other to begin with so it's tricky. :/
7 months ago
I see no farts. The bottom leg of the K is what kind of bothers me. The combination of where it starts & the curl at the bottom makes a big white space between it and the I.
7 months ago
Pro
William Dalebout
Fart baking co. is my favorite baking co.
7 months ago
Pro
Chris OBrien
Sorry, I saw "Fart" at first glance too.
7 months ago
Pro
Tyler Anthony
Very Clutch.
7 months ago
Very clean. Very proper.
7 months ago
Pro
Robyn Britt
Oooh La La!
7 months ago
Beautiful
7 months ago
Pro
David Cran
I can see farts, but not in this one.
7 months ago
I did see "Farts" at first… although I really like the overal feel of the logo, I think in the end it'll be a 50-50 chance that some people will read is as such, instead of the intended "Tart" :)
7 months ago
Pro
Emir Ayouni
I think there is a evolutionary gap between people who read Fart and those that read Tart.
Then there are the mutations that saw Tart, then read the comments and now sees Fart.
Gah!
7 months ago
Hey, really love this but I also read it as fart baking.
7 months ago
Emir Ayouni, if you are right and there is an evolutionary gap between people and how they read it perhaps we need to think about the end audience, what are they likely see this as?
As much as I love it I think people will see Fart.
7 months ago
Sweet.
7 months ago
Pro
Mike Jones
@Emir AyouniI & @Tim Boelaars I know it says "Tart" but Fart Baking Co. makes me laugh!! Poo noises are funny...lol!
5 months ago