Designing for RubyConf & Giving Back

The Project: RubyConf opened up the branding of its 2015 event to a design sponsorship. The project was outlined to include a logo, color palette, font choices, illustration/photography style, website, letterhead, keynote template, signage, badges, program book, stickers, and t-shirts.

We put together three concepts, and this, the chosen concept was inspired by the San Antonio/Texas flags, the old west, and Ruby itself. It embodies RubyConf with an all-American, bold, playful, and modern feel. The logomark and other supporting western-inspired illustrations gave the conference personality—which translated across the board through speakers, sponsorship, event materials, and swag.
---
This was a collaborative effort between 3 designers on the brand design team at Braintree.
---
Giving back through design: We donated what we would have been paid back to the conference—funding travel and providing scholarships for students, women, and other underrepresented groups in the technology sector.
---
RubyConf is an annual conference organized by RubyCentral that welcomes Rubyists from around the world to discuss new ideas, collaborate, and socialize. The conference was held November 15-17 in San Antonio, Texas.