Off the back of the Atrio typeface I recently created, I've decided it's a nice fit for a law firm logo i'm also working on.
Having slogged it out on the 'e' and the 's' I was hoping a few of you type guys could take a look and let me know your thoughts.
Larger version attached.
about 1 year ago
Really nice, I love how striking it is – especially white on black. The subtle stroke contrast is beautiful, it really accentuates the curves (in particular on the bottom of letters like 'J' and 't').
For the 's', I think it's a bit too narrow compared to everything else (but mostly in comparison with the 'e', since it's right next to it). I'd also try opening up the upper curve as it's making the letter feel like it's tipping to the right a bit, even though its structure isn't (if that makes sense). I think the letter might be a little bit too dark as well, if you squint your eyes it appears a bit bolder than the others, although only slightly.
(I think this might qualify as one of those detail-obsessed-weirdo comments!)
@Claire Coullon Thanks a million Claire. I was hoping you'd stop by. It's that detail-obsessed-weirdo comments I was after, although I think it's more appropriate to refer it as, detail-professional-master comments.
I slaved over that 'e' and 's'. I think I have worked out the relationship an 'e' has to an 'o' now which will make it a lot easier for future typefaces I challenge myself with. As for the 's', it is heavier and I see what you're saying (the blurred eyes thing never lies). Good call on opening up the curve. As for the narrowness of the 's', I did a bit of research and compared 'o's and 's's on several fonts and they all appeared to be quite a bit narrower [s's]. Perhaps I went a little too narrow, but when I lighten the 's' a smidge and open up the curve i'll also try widening it a little more and see how it looks.
Great feedback Claire, Thank you.
Here's a call out to @Joe Prince. If you have a lazy minute or three to take a squizz and offer some tips, I'd very much value them. (that was cheeky of me)
Not much to say Matt, looking awesome! It has a nice dynamic sharpness to it that makes it very appealing. Its possible that the 's' could use some weight in the middle spine rather than the sides where the spine ends (if that makes sense). Also, the 'M' feels just a little heavy right now compared to the rest - I would thin it out a little.
You're getting good at this stuff! :)
looking very sharp Matt, be sure to post an update when you finish up the tweaks suggested by these two (great feedback ) ; really like this one!
Haha, "detail-professional-master" does sound somewhat better. I definitely agree that the 's' should be narrower than other characters like 'o' (generally speaking of course). Giving it slightly more width might help with opening that upper curve anyway. Keep us posted with the updates! Looking forward to it.
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