I don't feel like flipping a letter is off-limits because someone else did it. I think flipping the second 'i' in this logotype is a functional detail and shouldn't be discounted because Citrix did it as well.
Everything about this is really eye catching, from the typeface choice to the colour combinations. I was honestly a little surprised to see a new logo concept using a play on the 'i' dot that is really effective and doesn't feel over used, but this really nails it. Creates a fantastic overall shape too.
21 Responses
Pro
Anthony Lane
Conceptual logotype for a retailer.
See attachment for colorways.
8 months ago
#veryconceptual
i also think for it to read as one word the upside down "i" needs to be kerned in closer to the "p"
8 months ago
Pro
Sean Farrell
Realllllly liking this
8 months ago
yep. this is it
8 months ago
Pro
Kaushik V. Panchal
awesome idea, nice colors too
8 months ago
Pro
Nick Brue
Nice, dude.
8 months ago
Bravo Mr. Lane!
8 months ago
Nice concept. Really like it.
8 months ago
Looks a little too much like the Citrix logo.
http://www.in-sys.com/images/PartnerLogos/Citrix_corporate_logo.jpg
8 months ago
Pro
Anthony Lane
I don't feel like flipping a letter is off-limits because someone else did it. I think flipping the second 'i' in this logotype is a functional detail and shouldn't be discounted because Citrix did it as well.
8 months ago
Yes, I see what you are saying. Just bringing it to your attention.
8 months ago
Pro
Anthony Lane
^ Much appreciated dude!
8 months ago
Everything about this is really eye catching, from the typeface choice to the colour combinations. I was honestly a little surprised to see a new logo concept using a play on the 'i' dot that is really effective and doesn't feel over used, but this really nails it. Creates a fantastic overall shape too.
8 months ago
Pro
Muhammad Ali Effendy
I like it a lot!
8 months ago
Pro
Fitz Fitzpatrick
Nice idea!
8 months ago
Pro
Anthony Lane
Thanks a lot you guys and girls. Got lucky with this one.
8 months ago
Pro
Martin Gross
Cool.
8 months ago
Pro
Sam Jones
Great idea @Anthony
8 months ago
Pro
AlwaysWinters
Love it.
8 months ago
Pro
Michael Spitz
Strong stuff Tony. Seems like the 'pi' could be kerned in just a hair...
8 months ago
Pro
Bryan Kearney
Simple, clever - love it!
7 months ago