Dotboost

Dotboost is a software consultancy company based in USA involved in the software programming industry since 2005. This is actually a rebranding following their change and transformation as a company. We elaborated a slogan for this rebranding "Grow, Transform, Evolve", which explains the underlying philosophy of their brand: in order to be successful an organization should always have the capability to easily transform and adapt to the market, and they take pride in giving much added-value to their services so that their clients achieve this goal of growth.

The dots from the D mark grow,change color, transform from full circles to outline ones, from thin outline to thick trying to depict the evolution of a software system or that of an organization. Also i tried to create a sense of dynamism and movement also.

For the typography part i used the magnificent Maven Pro by @Joe Prince and made some tweaks to it so that it better suit the wide D mark.
Feedback much appreciated as always!

Rebound of
Posted on Oct 9, 2012

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