Personal Identity

7 Responses

1. Steven Schroeder

   Why?

   I don't mean that to sound rude, I'm honestly curious to how you came about your decisions of how to brand yourself.

   8 months ago

2. Harlan Elam

   This is classy and l like the bold color choice. But man, print an invoice on the red letterhead and your clients will flip out. Are you just going to stick a big white address label on the envelopes?

   8 months ago

3. Drew Hoffman

   @Steven Schroeder Why does anyone brand themself? To stand out in the market.

   @Harlan Elam It was a deliberate choice to go with red instead of standard white. I want it to stand out among the rest and be easy to find. Most clients will request a plain b&w if they have a problem with it

   8 months ago

4. Harlan Elam

   I like it and they will definitely know who it's coming from which is a plus. The use of red here makes it look like an eviction notice or something. Logo and business cards are rad. How will you use the stamped piece?

   8 months ago

5. Steven Schroeder

   I know that, but how did you make your decisions on this design. Sorry, should of been more clear.

   8 months ago

6. Stu Smith

   Love this so much.

   8 months ago

7. Drew Hoffman

   I went through color schemes for a while until I landed on one I loved. I knew I wanted a redish-orange. So it was just a matter of locking down the rest of the scheme. The logo is just the same. Something simple and recognizable. I used many aspects of the golden ratio to build it out.

   @Stu Smith Thanks!

   8 months ago