Thanks for all the feedback. This is kind of where I stand now.
Planned Parenthood has a political arm that serves as their agenda group called their Action Fund. So since the mark on the left is such a bold and aggressive logo, I’m going to stick with that. Yes I realize using a uterus/penis combo is not very PC but given their stance and policies, I believe they need a logo that instills strength and solidarity through a strong, controversial mark. There is no getting away from what they do and sugar coating a topic such as this is counterproductive.
The other one will be for all their other services like education and healthcare. There’s a shield in there if you missed it.
about 1 year ago
I agree. Great job.
Paula Scher did a TED talk titled "Paula Scher gets serious" It might give you more perspective on the idea you seem to be dealing with in the action fund logo. In essence she talked about seriousness vs solemnity. Why its important to be serious as a designer without being solemn all the time, but also when being solemn is necessary. I think its a very serious logo, but in a place were solemnity would be more appropriate for the business its meant to accomplish.
It's definitely ballsy.
@Taylor Goad http://t1.gstatic.com/images?q=tbn:ANd9GcQ8OJGyVKvbnsf9NIR-jfBphCCK4wwamAqA_Sn2YSTO2MVfm1RzI-0qKBLK
Lets see if we can't get this problem erected.
I think @patrick spiers nailed it. The action fund mark is coming across as immature and distasteful in my opinion. I just think of all the highschoolers that already love to draw their anatomy on any vandalize-able surface.
I'm very partial to the top mark, because there are still these elephants in there.
I am super impressed with your genitalia decision, as it is appropriate in this arena. If you can pitch it and they love it, way more power to you.
And think of it this way, @Alex Parker ⇢ ☁ , now those highschoolers won't have to be redundant. :)
It could look like a uterus and ovaries. Just sayin'.
Seems to me that Planned Parenthood is about teaching and providing a service. It's not something that just says, "Lets talk about your genitals, shall we?" That mark seems to be focused more on the human anatomy and the controversy than the real message.
I have to agree with the comments regarding the action fund mark, I don't think it's appropriate at all, in fact it will most likely cause nothing but controversy. Planned Parenthood gets a lot of flack as it is and I think the last thing they would want to do is invite even more controversy on top of that. Also, I don't know about where you live, but in my city most people that go to Planned Parenthood are in their teens and twenties, so I think the mark may fall a bit on the immature side, especially with that audience. I think it's the wrong option, I wouldn't present it. I still liked your elephant concept the most, I like your Southern California idea here but as I mentioned in your previous post I just think that speech bubbles are overused these days, but perhaps your integration of the shield will be enough to set it apart.
@patrick spiers's point is great. The anatomy mark misses that the organization is called "Planned Parenthood." Your earlier marks really took this to heart...I love being reminded that the organization helps couples decide when it is right to become parents in spite of their biology. In embracing anatomy as the form, the bottom mark runs counter to this.
by Ricky Linn
Alright I've read all the feedback and I'll have to agree that the penis combo is not the best choice (but I still do like it). You guys made some valid points.
Here are two more variants that go back to the idea of discussion and dialogue. The top P is also supposed to allude to a question mark, suggesting information and education.
about 1 year ago
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