Tectonic Interactive was created to make mass viewer engagement compelling, easy and profitable for TV broadcasters and production companies.
The business helps broadcasters and TV production companies develop and launch compelling second screen, app and online services for viewers.
The duality of a grid like structure provided a practical marque that depicts the nature of the business in a simple yet smart solution.
The marque can be broken down into its core pieces and utilized as separate graphical devices further enhancing the brands voice.
Coupled with a strong workhorse font creates a wonderful juxtaposition, a forward thinking company with traditional values.
A monochromatic color palette has been chosen for a bold statement and personality.
Well...thats my thinking behind this
(closer look at the concept in the attachment)
8 months ago
by Fabian Marchinko
Some rocking business cards to go with it.
8 months ago
Great! I like it a lot @Fabian
@Muhammad Ali Effendy Thank you my friend. This is the first concept sent to the client.
Everything has rounded corners in the mark and nothing in the type has rounded corners. I think there is a much better solution with the type to make it more harmonious with the mark. Helvetica is nice, but just doesn't fit here at all. If you want to keep a similar style you might want to try Arial Round instead.
I was thinking about what you said...then I got this from the client
"I think it looks modern, professional, reliable and yet dynamic - good."
Logo has just been approved and we are now developing the identity pieces.
^you have to remember that clients aren't designers. In the end we are the ones that are qualified to make these decisions. If your client likes this solution then kudos to both of you, but in my humble opinion there is still room for improvement. Cheers Fabian.
Work has begun on the web design.
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