Rejected logo for a customer I am working for. They wanted something friendly that appeals to women. But they feel it is too feminine and not professional enough.
This was the very first time I had a go at hand drawn type. I did get some solid feedback from the very talented @Sergey Shapiro to tweak some rough edges.
So, I want to learn more, so I could really use your feedback. :)
9 months ago
I think this is very simple and lovely! I like the oval that's created with the L and a. I think it definitely meets the friendly requirement. Maybe the connector between the s and a could be lower and more natural like the one between the i and s or at the end of the a. Looks great though!
Shame that the client rejected it; I really love this. Great work!
I really like this! No feedback from me, just some admiration :)
It's great, no feedback.. leave it like this..
Not professional enough? Sounds shitty and absolutely stupid.
i think the client means with not professional enough that the logo has to look more like a business brand, this form might be to personal or individuell. As logodesign it is just beautiful, no doubt.
Something about the "i" connecting to the the "a" doesn't work for me.
Did the client not like the script? I know it's a trend to do script / hand-lettering these days but maybe that's it? If that's the case, I can agree with the client.
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