Wordmark Concept v1
Any early concept for an exciting new brand we are working on. This wordmark and art direction unfortunately didn't make the cut, but we wanted to show it to the wonderful people of Dribbble.
The concept revolved around the balance between science and the more un-calculated side of personal growth. Hence the two sides to the wordmark.
Type is based off of National 2 by Klim Type, and Bluu Next by Open Foundry.
