Friction Factory Logo

11 Responses

  1. Graham Smith Graham Smith

    After the comments on the previous shot, I saw for myself where I have been leading myself astray. I'll keep plugging away until i get 'it'.

    I have therefore come up with two refined variations of the mark, both hopefully conjour up a 'person' association more than a deformed alien. Made a number of small tweaks which have greatly affected the overall look and feel.

    My concern is that going for the whole body will lead us into the realm of trying to achieve both non realism and realism at the same time with the mark. Making the legs more leggy definitely helps with the association but we are now getting too literal, which is not on the brief. Also, whatever climbing pose I come up with, I can't get out of my mind an image of a person slipping on a wet floor. :0)

    So I am leaning towards the top idea, more compact and brandable, hopefully with a relatively clear 'person' link, as well as side obn view of a hand grasping a rope as well at the more mechanical links of climbing equipment and the cues to strength and grip, ie a subtle link to a wrench/spanner, but the latter not being a priority.

    In both cases, moving the head closer to the body made a huge difference here.

    Also changed the font to a more rigid and angular choice, which seems to better match the rugged association to climbing and 'factory'.

    Trying to keep to my style of 'saying more with less'.

    over 3 years ago

  2. Convax Solutions Convax Solutions

    The first one is definitely the winner!

    over 3 years ago

  3. Mark McCorkell Mark McCorkell

    I like them both, but I love the top one more!

    over 3 years ago

  4. Brian Purkiss Brian Purkiss

    I can definitely see the dude better in the bottom version. I'm not sure if I'd recognize the first guy without knowing about what it was supposed to be.

    over 3 years ago

  5. Graham Smith Graham Smith

    Brian : OK, understand your comment. Here's a question then. When you come across Friction Factory it will be clearly about climbing, either you are a climber looking for indoor centres, it will be on a website with accompanying text etc.

    So given that you are likely to be a climber, do you think you would be able to work out the 'not so obvious' associations?

    Bear in mind I am not usually keep on 'totally obvious' designs, so if it's in context and it is worked out, then the job is done.

    Many logos, when not seen in context, without clear tag lines are often not obvious. So this does need to be considered. For example, there will be a suitable tag line with this logo. :)


    over 3 years ago

  6. Luke Ritchie Luke Ritchie

    bottoms ones the best. the top one is very hard to understand without seeing the bottom of the man.Top one looks like a bolt..or spaner..or something.colours?

    over 3 years ago

  7. Mark McCorkell Mark McCorkell

    Graham: For logos... dribbble can be a blessing and a b*tch at the same time. A logo suspended in a 400 x 300px shot can often depict the logo out of context. I still think you're onto a winner here, so I'd recommend you take the advice you have often gave me... and not listen to every comment you read on here. ;-)


    over 3 years ago

  8. Sean McCabe Sean McCabe

    Graham, you are spot on about context. I think the top one is a winner. I like the abstractness it brings which lends to it being open to interpretation. I think the condensed version is much more brandable and effective.

    over 3 years ago

  9. Luke Ritchie Luke Ritchie

    i would also maybe suggest making the body shape on the top logo more that its obvious it's a mans body..the form..and maybe fingers?..or like a LEGO mans hand?..something like that...just an idea

    over 3 years ago

  10. ▲Claudiu Ungureanu ▲Claudiu Ungureanu

    i am with Mark:p
    but Luke is pretty right, myself i would loose that roundness of the symbol. the type doesn't fit to me. maybe a bit custom and that y solved in other manner, it just distracts me to see the whole picture. I like both versions but i prefer the second one with the first symbol, i mean without the legs:p
    but again Mark is right, you've got a winner on this, it just needs some tweakin'.

    over 3 years ago

  11. Been all over the place with this one. Looked at so many variations and you know what, reverting back to one of the first mock-up's I did. After seeing the different ideas, my instinct is that this style say's it all.

    Need to stress this is for an indoor climbing center, not outside in the raw elements on real rocks. The design of the logo takes this into account thru the general style. It will appear a little more 'clean' than if it were exterior climbing.

    As I mentioned earlier, this logo needs to be seen/viewed/imagined in context of a climber looking for somewhere to climb and not a garage selling wrenches.

    It's not too realistic, it's not too obvious, it has a person climbing/pulling themselves up, it has the side profile of a hand feeding a rope, it has the subtle reference to strength/grip/wrench through the slight angular shape of the torso.

    The type is new and I feel much more intune with the whole thing. I have pivoted the hips suggesting free air motion and swinging which gives that feeling of the 'freedom of climbing'.

    The top half can be split and used as small independent icon for the website as well as being split into numerous highlight colours.

    It's not totally there, but this is the idea I am suggestion to the client we focus on perfecting.

    over 3 years ago

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