Caribou Coffee Packaging

I recently had the opportunity at Cue to redesign the Caribou Coffee product portfolio.

We created a fresh solution for Caribou's portfolio inspired by the brand’s origin and “sense of place.” The flexible solution accommodates the range of coffee varietals and carries over many different product categories.

This has been a big part of the last year of my life, and I'm really excited to see everything rolling out. It definitely couldn't have happened without the great team at Cue. More on the system to come soon.

Done at Cue
CD: Alan Colvin

Matt Erickson
Thoughtful Brand Identity design, Packaging & Illustration

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