Charitable Filmaking : Type

24 Responses

  1. Michael Spitz Michael Spitz

    Playing around with type options for the finalized version of the film/heart mark. Had some issues with it starting off, but I think I've manged to resolve it for the most part...

    Granted the name is a bit odd, so I'm wondering if you guys have any issues with readabiity, etc.?

    I know it's a bit difficult to judge the type/mark relationship without seeing them side by side. At this point I'm just working out the type kinks. With these types of scripts, I sometimes end up tinkering with them a lot more than I'd like to... ;)

    9 months ago

  2. Ivan Bobrov Ivan Bobrov

    Readable for me.

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    9 months ago

  3. Lane Porter Lane Porter

    I enjoy the simplicity of the letter forms, especially the h.

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    9 months ago

  4. Neil Tasker Neil Tasker

    reads just fine, and love that h

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    9 months ago

  5. Michael Spitz Michael Spitz

    @Ivan - Thanks for the eyes bud.

    @Lane & @Neil - Cheers guys! That 'h' was giving me trouble... (Had a version with a longer crossover that made it look a lot like a 't') Glad to hear that it's working well now.

    9 months ago

  6. Simon Frouws Simon Frouws

    Reads perfectly. Those D-e and h-l combos are superb.

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    9 months ago

  7. Michael Spitz Michael Spitz

    @Simon™ - Right on.

    9 months ago

  8. Luke Ritchie Luke Ritchie

    Readable for sure Mike. Did you try connect the a-h? that little gap stands out to me. Another nit pick is the straight arm of the D - you might consider something a little more bendy, just because everything else is smooth. over & out

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    9 months ago

  9. Yossi Belkin Yossi Belkin

    It looks so relaxed and comfortable with itself. Great work as always Michael!

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    9 months ago

  10. Jeff Jenkins Jeff Jenkins

    Yes, definitely readable.

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    9 months ago

  11. Michael Spitz Michael Spitz

    @Luke - Tried connecting the 'a/h' several times, but just couldn't get it feel natural. I think the awkward spacial gap could probably be resolved with a minute kerning adjustment. You see I tried to echo the curve of the 'a' in the 'h' upright.

    RE the sharp 'D' > I originally considered incorporating a balance of round / sharp throughtout, in order to echo the curves / point of the heart. Given the hard edge compliented by the large round curve, I think the sharp 'D' works...but without some other straight edges to go along with it, I agree that it sticks out a bit. The earlier versions were a bit rounder, but not 100% round. I'll take a look and see if some harder edges (terminals maybe) make sense.

    9 months ago

  12. Michael Spitz Michael Spitz

    @Yossi & @Jeff - Thanks a lot guys.

    9 months ago

  13. Garth Humbert Garth Humbert

    I'll be curious to see how you integrate the mark with the type :)

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    9 months ago

  14. Rich Merwarth Rich Merwarth

    I misread the 'h' as 'th' the first three or four times i read it.

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    9 months ago

  15. Bart Vollebregt Bart Vollebregt

    Feels very joyful, also the 'D' just works

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    9 months ago

  16. Michael Spitz Michael Spitz

    @Rich - I might try the tail a touch shorter still in an attempt to remedy that...but your scenario is certianly what I'm trying to avoid.

    @Bart - Exactly the feel that I'm going for. Cheers!

    9 months ago

  17. Robyn Britt Robyn Britt

    Love it. Only thing I saw right away was that the "D" has more of a harsh straight line compared to the other letters, and further with that would be to try rounding that pointed edge ever so slightly?! Very readable and fits the mark.

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    9 months ago

  18. Kyle Gallant Kyle Gallant

    Reads fine for me. Love the weight that it has. Great job on that D.

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    9 months ago

  19. ♜ Monsieur Didi ♜ ♜ Monsieur Didi ♜

    drug lords be getting logos these days. respect.

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    9 months ago

  20. Michael Spitz Michael Spitz

    @♜ Monsieur Didi ♜ - HA! Classic.

    9 months ago

  21. ana martin* ana martin*

    yes, reads perfectly. i'm in love with that h!

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    9 months ago

  22. Claire Coullon Claire Coullon

    I saw from your latest shot that you're pushing for another direction for the type, but just wanted to say that as a stand alone piece, this script is fantastic. No issues with reading it, it has some really smooth loops and curves, and I love the simplicity of the corners and stroke terminals.

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    9 months ago

  23. Jamie Neely Jamie Neely

    This is beautifully balanced. Lovely loopiness too.

    Is "loopiness" a word?

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    8 months ago

  24. Oli Lisher Oli Lisher

    Has such a nice flow to it. :)

    Would love to find out about the process you go through to get here. Have you written about it anywhere?

    8 months ago

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