Playing around with type options for the finalized version of the film/heart mark. Had some issues with it starting off, but I think I've manged to resolve it for the most part...
Granted the name is a bit odd, so I'm wondering if you guys have any issues with readabiity, etc.?
I know it's a bit difficult to judge the type/mark relationship without seeing them side by side. At this point I'm just working out the type kinks. With these types of scripts, I sometimes end up tinkering with them a lot more than I'd like to... ;)
8 months ago
Readable for me.
I enjoy the simplicity of the letter forms, especially the h.
reads just fine, and love that h
@Ivan - Thanks for the eyes bud.
@Lane & @Neil - Cheers guys! That 'h' was giving me trouble... (Had a version with a longer crossover that made it look a lot like a 't') Glad to hear that it's working well now.
Reads perfectly. Those D-e and h-l combos are superb.
@Simon™ - Right on.
Readable for sure Mike. Did you try connect the a-h? that little gap stands out to me. Another nit pick is the straight arm of the D - you might consider something a little more bendy, just because everything else is smooth. over & out
It looks so relaxed and comfortable with itself. Great work as always Michael!
Yes, definitely readable.
@Luke - Tried connecting the 'a/h' several times, but just couldn't get it feel natural. I think the awkward spacial gap could probably be resolved with a minute kerning adjustment. You see I tried to echo the curve of the 'a' in the 'h' upright.
RE the sharp 'D' > I originally considered incorporating a balance of round / sharp throughtout, in order to echo the curves / point of the heart. Given the hard edge compliented by the large round curve, I think the sharp 'D' works...but without some other straight edges to go along with it, I agree that it sticks out a bit. The earlier versions were a bit rounder, but not 100% round. I'll take a look and see if some harder edges (terminals maybe) make sense.
@Yossi & @Jeff - Thanks a lot guys.
I'll be curious to see how you integrate the mark with the type :)
I misread the 'h' as 'th' the first three or four times i read it.
Feels very joyful, also the 'D' just works
@Rich - I might try the tail a touch shorter still in an attempt to remedy that...but your scenario is certianly what I'm trying to avoid.
@Bart - Exactly the feel that I'm going for. Cheers!
Love it. Only thing I saw right away was that the "D" has more of a harsh straight line compared to the other letters, and further with that would be to try rounding that pointed edge ever so slightly?! Very readable and fits the mark.
Reads fine for me. Love the weight that it has. Great job on that D.
drug lords be getting logos these days. respect.
@♜ Monsieur Didi ♜ - HA! Classic.
yes, reads perfectly. i'm in love with that h!
I saw from your latest shot that you're pushing for another direction for the type, but just wanted to say that as a stand alone piece, this script is fantastic. No issues with reading it, it has some really smooth loops and curves, and I love the simplicity of the corners and stroke terminals.
This is beautifully balanced. Lovely loopiness too.
Is "loopiness" a word?
Has such a nice flow to it. :)
Would love to find out about the process you go through to get here. Have you written about it anywhere?
7 months ago
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