Samsung DoWhatYouCant Campaign #3

#DADADA
#0B0D10
#9A9AA3
#68686B
#0F1D5D
#686E8C
#3FADBD

The Samsung Gear Sport can be linked to a variety of other Samsung products - for example the Gear VR.
These products appear throughout the campaign video which are used by Marcel Hirscher. At the very moment he is using those products, the video starts to play in Slow-Mo and a CTA appears, which gives the user the possibility to collect more details about the current product. After hitting the CTA a product overlay slides into the viewport to present those details.

In this shot you can see the two most important overlays for the Samsung Gear Sport.

Enjoy and have a good day!
<3