REBASE Logo Update V3

14 Responses

1. Pro Graham Smith

   This is an overall tightening up of the actual logo design idea which the client has now approved, so now we are just looking at smaller design tweaks to see what works best.

   In this example I have added keylines to the logomark which I actually feels makes it look considerably more interesting to look at (look at attachments for side-by-side comparison as well as logomark in colour). It still retains that 'once you see the RB, then you really do see it' aspect.

   The inclusion of this 'maze' style design may not have that initial simplicity, easy on the eye, as the solid logomark, but I feel that this provides REBASE with a much more distinctive and unique mark which has been the overall aim of this game.

   This is a lot about creating a logomark that stands out, and holds it own, in a crowded IT crowd. We want to add some 'respectable, bit not cheesy trendy, zing' to an otherwise crowded room of IT based brands.

   I have lengthened the height logomark so that it better fills a regular square which also makes the mark a little more prominent (see attachments for various height options).

   For this revision I have used a new base font which has then been also tweaked. The flatter tip of the capital A in this font style works much better than the regular 'convergence of two angled lines to a tip style' as now helps glue the letters together and feels more solid and compact.

   We havn't dismissed the funky rendering for the app icon versions of the logomark, as shown in the previous Shot. If we do apply funky rendering then it will be just for the actual app icons, but NOT the corporate brand mark.

   9 months ago

2. Pro Rich Scott

   Strongest so far imho.

   9 months ago

3. Mark Collins

   Great work. Love the insight too.

   9 months ago

4. Pro Graham Smith

   @Rich Scott That's good to hear. Only came up with the keyline style yesterday, so just allowing it to soak in for a bit before making a decision.

   9 months ago

5. Pro Union Gasworx

   I think I prefer Update V2 myself, just feels like a stronger shape. But this works quite well, too!

   9 months ago

6. Pro Kaushik V. Panchal

   I love this one @Graham Smith :)

   9 months ago

7. Pro Pete Lacey

   I prefer this one, I digged the previous version but I feel this version would be a little more timeless.

   9 months ago

8. Pro Joel Siddall

   Love this. Looks very well constructed.

   9 months ago

9. Dan (Hypagraphic)

   Keyline mark looks good. Instant appeal.

   9 months ago

10. Miro Kozel

    Yes! Now it's strong and perfect!

    9 months ago

11. Pro Lucas Tetrault

    Thanks for a great description. I wish more people would put that into their shots.

    I love this new v3 of the mark you've been working on. As you mentioned, the keylines really help to keep my attention on the mark that much more and I think it was a helluva move in the right direction.

    9 months ago

12. ideoberg

    One more vote for the keylines v3. It helps add more weight to the uniqueness. I like the new font, it looks clearer, lighter and well fits the rhythm of the logomark.

    8 months ago

13. Luka Balic

    Great ,strong and nice monogram!

    8 months ago

14. Guilherme Corte-Real

    Liked to see the evolution of the logo :)

    2 months ago