Brand Guidelines ━ Tots

Brand identity refresh currently in works 🛠🖥 New sections, new components, new guides… Here's a peek at some of the brand guidelines I’ve been working on for Tots Bistro.

For this client, I decided to venture more into some visual design with a style tile or two. I find performing this design exercise beneficial because it allows you to isolate a few elements, see how everything works together and truly focus on the DESIGN… the goal is not to evaluate what goals the design is helping the user accomplish, but rather how the visual style feels like a supporting role to those goals.

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