The Steveston - Brand Marks

15 Responses

1. Kristian Hay

   A series of brand mark ideas for a local cafe.

   The cafe is located in a historic fishing village and the logo draws inspiration from this.

   I'm not sure whether I like the circle or the oval more, so thoughts on that would be great. Things I can add, change, etc are all appreciated.

   An alternate typeface to Brandon Grotesque would also be cool, as I don't know if they will want to license it or not.

   It's still in the initial stages of development and comments/critiques are welcomed!

   9 months ago

2. Pro Maleika E. A.

   Kristian, all three are tremendously good!

   I prefer the third one best. I really couldn't tell you what to improve because it feels complete to me. Everything works, the type, the space, the illustration are all wonderfully harmonious.

   9 months ago

3. Pro Benjamin Hösel

   Superawesome work! I love it;)

   9 months ago

4. Kristian Hay

   @Maleika E. A. Thank you kindly! I'm glad to see that you think everything works well together.

   @Benjamin Hösel Cheers bud!

   9 months ago

5. Pro Terry Dee

   Love the details in #3, but I think the second one has my vote. Great work.

   9 months ago

6. Kristian Hay

   Thanks @Terry Dee!

   9 months ago

7. Pro Rich Babiarz

   My favorite is the circular one on the left in the shot with the group of three. It's the most concise. I suppose you could separate a wide logotype on down the line. Really nice vector imagery.

   9 months ago

8. Kristian Hay

   @Rich Babiarz Thanks Rich, appreciate it. What do you mean by separate a wide logotype down the line?

   9 months ago

9. Pro Rich Babiarz

   Haha...i just meant I liked the version with the logotype to the right of the circular mark. You could could use both depending on the application.

   9 months ago

10. Kristian Hay

    Oh! Yeah, that was the plan - to have a mark, horizontal wordmark and icon that can all be used on their own. Thanks @Rich Babiarz.

    9 months ago

11. The Steveston - Brand ... Rebounding with a re-iteration of an older concept. The client thought the previous mark was a little too "clean, luxurious and sophisticated" for their br...

    Rebound

    The Steveston - Brand Mark V.2

    by Kristian Hay

    Rebounding with a re-iteration of an older concept.

    The client thought the previous mark was a little too "clean, luxurious and sophisticated" for their brand, so I went back to something a little more tactile and rustic.

    C&C appreciated as always.

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    9 months ago

12. The Steveston - Wordmark The client and I decided to go in a bit of a different direction with the logo and thought a wordmark would work a lot better than an actual icon. With that...

    Rebound

    The Steveston - Wordmark

    by Kristian Hay

    The client and I decided to go in a bit of a different direction with the logo and thought a wordmark would work a lot better than an actual icon.

    With that, this is what we came up with and we're both really happy with the outcome! This should be the final logo, but revisions seem to trickle down one way or another.

    C&C appreciated as always!

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    8 months ago

13. Peter Voth

    Awesome!

    8 months ago

14. Skibsmontoer Hey @kristianhay, I had a similar approach for an identity for a Ship Engineers education here in DK. :)

    Rebound

    Skibsmontoer

    by adam hansel

    Hey @kristianhay, I had a similar approach for an identity for a Ship Engineers education here in DK. :)

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    3 months ago

15. Dawson Beggs

    love these.

    3 months ago